Fourth online event of the Digital Academy presents innovative trends for the hospitality industry

The hospitality sector is changing rapidly: the shortage of skilled workers, digitalization and competition from online booking platforms, growing environmental awareness and increasingly high guest expectations pose challenges for the industry. Answers to the question of how restaurateurs and hoteliers can face these challenges successfully and future-oriented will be provided by the next online event of the Digital Academy entitled „Future of Hospitality – Innovative trends for successful restaurateurs“. In the online conversation, Tourism and Hospitality Specialist Dolores Semeraro first gives helpful tips for sustainable and feasible marketing strategies for the hospitality industry. The keynote speaker reveals "How to shift from ‘Business As Usual’ to a successful sustainable business for the long term” and explains how authentic and sustainable marketing strategies can have a positive impact on product development, operators and customers.

"How to embrace and implement digitalization in the hospitality industry” – this is what Regitse Rosenvinge-Thürmer, consultant and founder of Regitse Rosenvinge Consulting, is dealing with. According to her, digital progress is the key to long-term business success for hotels and restaurants. How small and medium-sized gastronomy businesses can implement this, how they can choose the right tools and advance in the industry without being overwhelmed, is what the expert gives away in the fourth episode of the Digital Academy.