Ambiente Events
19. – 23. February 2021 Frankfurt am Main Tickets & Registration

The meeting place for market movers.

The dynamic nature of the consumer goods industry is clearly reflected in the programme highlights of Ambiente. Numerous exhibitions, special presentations, competitions and events demonstrate the diverse range of factors that will shape the future. Benefit from the insights of industry experts.

Ambiente Academy

Ambiente Academy

Take a look into the future at the Ambiente Academy. Lectures from well-known industry experts explore how the consumer goods industry will develop. Meet numerous interesting speakers and engage in discussions with colleagues.

To Ambiente Academy programme 2020

HoReCa Academy

HoReCa Academy Logo

The HoReCa Academy brings you up to date with the latest developments and international trends around the theme of hospitality. Expert lectures explore what will be important tomorrow in this dynamic segment – from innovative gastronomy concepts to growth opportunities.

To HoReCa Academy programme 2020

Focus on Design

Focus on Design

The creative scene in Brazil is excitingly diverse. The special presentation 2020 showcases five design studios.

Discover them now


The young bloods are on the march. So what drives them? What is their creative bedrock and what innovative inspirations are they capable of? Upcoming designers making their way in the market will be showcasing their products for the Dining and Living segments at the Talents areas.

Hall 4.0: Talents Arts & Crafts
Hall 8.0: Talents Interior Design

to Talents



At Ambiente the negative ‘Plagiarius’ award is given to manufacturers and resellers of particularly flagrant counterfeit products. The accompanying exhibition aims to raise awareness of product development and brand protection.


More about Plagiarius

Stars on Stage

Stars on Stage

Top chefs, barista coaches, wine connoisseurs and master pastry chefs reveal some of their tips and tricks. The wide range of events reflects the dynamism of the Dining area.

Future Thinkers


Trend watchers from the Fontys University of Applied Sciences (NL) explore the latest social trends on tours of the Living area using selected future-oriented products. More information and the Trend Book can be found at the stand in the foyer of Hall 9.0.

Read more

Messe Frankfurt presents:
Conzoom Solutions – the practically oriented online platform specifically for the retail sector.

Conzoom Solutions

Tailor-made solutions for the consumer goods industry

On Conzoom Solutions you will find a wealth of insider knowledge, valuable expert presentations and seminars as well as PoS campaigns that you can use directly for your business. Come and be inspired!

More knowledge: Conzoom Solutions.

Katrin Gugl

At the Ambiente Academy, experts discuss the latest developments in the industry. The key advantages of the high-street retail trade and a new type of salesperson is the theme explored by retail expert Katrin Gugl in her trendsetting lecture: The Customer HAPPINESS Creator. 

To the lecture

Take part in Ambiente

For exhibitors

You'll find all necessary information about exhibiting at the fair here. Use our services to ensure a successful event.


For visitors

Tips for arrival, stay or opening times can be found here.

More information

For journalists

Here you can find your contact as well as press releases and photos for download.

More information

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