The dynamic nature of the consumer goods industry is clearly reflected in the programme highlights of Ambiente. Numerous exhibitions, special presentations, competitions and events demonstrate the diverse range of factors that will shape the future. Benefit from the insights of industry experts.
Nicolette Naumann on Ambiente as a trend barometer
Partner Country Netherlands
In 2018, the Netherlands and its lively design scene will be guests of honour in Frankfurt. A special presentation with out-of-ordinary concepts and events at the stands of Dutch exhibitors on the Monday of the fair – Partner Country Day – will showcase unconventional ideas on their way into the marketplace.
Special presentation – now in Galleria 1
From Point of Sale to Point of Experience
How will tomorrow’s products be presented attractively? Which online applications look promising for the bricks-and-mortar retail sector? In this experience-oriented special presentation you become a consumer and make a customer journey on which digital and analog measures are intelligently combined.
Hall 4.1 Foyer
German Design Award
The premium award from the German Design Council is presented to internationally trendsetting products, manufacturers and designers. The winners of the Product Design category, the Personality of the Year and the finalists in the Newcomer Award are celebrated in a dedicated exhibition at the fair.
Kitchen Innovation of the Year
In a special presentation you can discover all the prizewinning products from this prestigious award. After a shortlist has been chosen by a panel of experts, consumers vote here for the best new development of the year in various categories, e.g. functionality and design.
At Ambiente the negative "Plagiarius" award is given to manufacturers and resellers of particularly flagrant counterfeit products. The accompanying exhibition aims to raise awareness of product development and brand protection.
Hall 5.1/6.1 Foyer
Stars on Stage
Top chefs, barista coaches, wine connoisseurs and master pastry chefs reveal some of their tips and tricks. The wide range of events reflects the dynamism of the Dining area.
Young trend scouts from the Fontys University of Applied Sciences (NL) guide trade visitors to their selected favourites at Ambiente. Information about the tours can be found at the stands in the foyer of Halls 4.0 and 11.0.