Ambiente Events
7. – 11. February 2020 Frankfurt am Main Tickets & Registration

The meeting place for market movers.

The dynamic nature of the consumer goods industry is clearly reflected in the programme highlights of Ambiente. Numerous exhibitions, special presentations, competitions and events demonstrate the diverse range of factors that will shape the future. Benefit from the insights of industry experts.

Ambiente Academy

Ambiente Academy

Take a look into the future at the Ambiente Academy. Lectures from well-known industry experts explore how the consumer goods industry will develop. Meet numerous interesting speakers and engage in discussions with colleagues.

Hall 9.1
Hall 11.1

HoReCa Academy

HoReCa Academy Logo

The HoReCa Academy brings you up to date with the latest developments and international trends around the theme of hospitality. Expert lectures explore what will be important tomorrow in this dynamic segment – from innovative gastronomy concepts to growth opportunities.

Hall 6.0



At Ambiente the negative ‘Plagiarius’ award is given to manufacturers and resellers of particularly flagrant counterfeit products. The accompanying exhibition aims to raise awareness of product development and brand protection.

Hall 5.1/6.1 Foyer

More about Plagiarius

Stars on Stage

Stars on Stage

Top chefs, barista coaches, wine connoisseurs and master pastry chefs reveal some of their tips and tricks. The wide range of events reflects the dynamism of the Dining area.

Future Thinkers


Young scouts from the Fontys University of Applied Sciences (NL) guide trade visitors to their selected favourites at Ambiente. Information about the tours can be found at the stands in the foyer of Hall 4.0 and Galeria 0.

Messe Frankfurt presents:
Conzoom Solutions – the practically oriented online platform specifically for the retail sector.

Conzoom Solutions

Tailor-made solutions for the consumer goods industry

On Conzoom Solutions you will find a wealth of insider knowledge, valuable expert presentations and seminars as well as PoS campaigns that you can use directly for your business. Come and be inspired!

Ambiente Academy

Ambiente Academy

The Ambiente Academy stages a range of talks by experts covering key industry developments. Go to Conzoom Solutions to see the presentation by Martin Gaber of Jos De Vries International from 11 February 2019: “The retail store as an important point of contact – today and tomorrow”.

To the presentation

Point of Experience

Point of Experience

The Point of Experience has evolved from the Point of Sale. At Ambiente 2019, Nikolai Gruschwitz from the Munich agency Waketo gave a talk on the store concept of the future. Watch his presentation now exclusively on Conzoom Solutions.

Watch now

Take part in Ambiente

For exhibitors

You'll find all necessary information about exhibiting at the fair here. Use our services to ensure a successful event.


For visitors

Purchase your day or season ticket for Ambiente.

Buy a ticket

For journalists

Download the press texts, photos and logos, forge contacts and obtain your accreditation online.

More information

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