Ambiente Newsletter
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Ambiente Trends 22+
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Globally United. 2022 the consumer goods industry will start together in Frankfurt.

See what’s happening at the world’s leading trade fair for consumer goods. For 2022, more than 2,400 exhibitors from 74 countries have confirmed their participation. Exciting perspectives are opening up again for exhibitors and trade visitors in the Dining, Giving and Living areas with high-calibre contacts in person, the latest developments in the market and design as well as trends and opportunities in all segments.

Ambiente is and remains the largest and most important consumer goods fair in the world appeals to an international trade audience with decisionmaking authority. The diverse character of the fair is reflected in the range of suppliers and buyers. Structures that are dynamically adapted to current developments generate synergies in each of the product areas – Dining, Giving and Living – which together cover all relevant themes. And in terms of sourcing, Ambiente is the largest platform outside Asia.

Stephan Kurzawski, Senior Vice President Messe Frankfurt Exhibition GmbH:

Stephan Kurzawski, Senior Vice President Messe Frankfurt Exhibition GmbH

‘The current policy decision of the Hessen State Government sets out regulations inter alia for events which reflect the hospitalisation rate. At the moment this would mean ‘2G+’ rules for Ambiente (admission only for participants with proof of vaccination or proof of convalescence and for both with proof of negative test). Formnext has currently impressed upon us that international trade fairs are also successfully held under ‘2G’ conditions.

The rules also mean that restrictions may be lifted again as soon as the hospitalisation rate has reliably diminished.

We are therefore very confident about Ambiente in February 2022. Nevertheless: be prepared. Get vaccinated. We look forward to seeing you.’

Save the date: 11. – 15.2.2022

There is nothing like the live product experience!

Preview: Ambiente digital addition

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For your business, meeting and personal contact with industry participants is indispensable. But digital opportunities are also part of the "new normal". That is why Ambiente will combine the analogue with the digital space from 2022 and open up new possibilities with Ambiente digital addition. Parallel to the event in Frankfurt and beyond.

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Don’t miss anything

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You want to be informed when the ticket shop is open or the conference programme is online? Or simply take a closer look at the website later? Then let us remind you – of a fixed or your desired date.

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Important information for your trade fair activities in the time of COVID-19

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Protection and hygiene concept

We kindly ask you, as an exhibitor, to update your stand construction concepts to satisfy protection and hygiene regulations.

Event-related special provision for exhibitor (PDF)

We have compiled all the information on Messe Frankfurt's protection and hygiene concept for you in compact form.

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Frequently asked questions about Covid 19 (FAQ)

Due to the corona pandemic and the resulting circumstances, such as travel warnings and event prohibitions, it is undoubtedly not easy for you to plan the next steps for your participation in Ambiente. Against this background, we want to provide the best possible support for you and have therefore compiled a list of FAQs.

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SARS-CoV-2: Current information

Please note, that it is generally possible for trade fair participants from abroad to enter Germany. Participants of trade fairs are considered business travellers with an urgent need to travel. More information on the topic of entry requirements for trade fair participants from abroad can be found on the website of AUMA, the German Trade Fair Industry.

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EU travel regulations

Governments have taken measures to contain the spread of the coronavirus. Here you will find an overview of the travel restrictions and the health situation in European countries based on the European Center for Disease Prevention and Control (ECDC).

Conzoom Solutions

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A wealth of insider knowledge, valuable expert presentations and seminars as well as PoS campaigns will be available all year round on Conzoom Solutions, Messe Frankfurt's online platform especially for the retail trade.

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Nextrade - your new digital Order Platform

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Nextrade: Your new digital Order Platform

Nextrade offers you the opportunity to drive your business forward 365 days a year, around the clock - faster, more globally and above all independent of location. Let significantly more buyers find you, present your products worldwide and trade directly with your customers.


All your business in one place

Offer individual terms and conditions while retaining full control - and all this on a single platform: That‘s Nextrade! The new and first digital order fair for the Home, Living & Interior Textiles industry. On one platform, with one login.


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Your benefits: less effort, more customers, more sales! You are present 24/7 worldwide and can update price changes or marketing materials in real time with the possibility to work in your own MMS/ERP system.