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Optimistic outlook: 90 per cent of Ambiente’s exhibition space already filled
The coronavirus lockdown is an extraordinary situation for Germany and the whole world. The need for personal encounters and face-to-face communication is growing. This is what makes looking into the future so important: 90 percent of the exhibition space of Ambiente is already filled. From 19 to 23 February 2021, it will showcase all major themes of the entire consumer goods portfolio in its dining, living and giving areas.
High satisfaction and positive response: Successful launch for HoReCa hall
For the first time, Ambiente has opened a dedicated hall for the hotel, restaurant and catering industry, increasing this year its total number of HoReCa exhibitors to around 650. In the show’s new hall 6.0, brands from 23 nations presented their latest collections and offered insights into the global hospitality industry. Glowing reviews go to show: Ambiente has firmly established itself as the leading international front of house platform.
Nextrade at Ambiente 2020: over 800 global leads in five days
With over 800 high-quality leads from across the entire world, the digital B2B marketplace Nextrade has achieved an international breakthrough at Ambiente 2020. Thanks to the order and data platform, any retailers who could not travel to the world’s leading trade fair on account of the coronavirus or Storm Ciara have a free opportunity to place orders with Ambiente’s top brands even after the trade fair.
Let’s celebrate. Eight exhibitors are marking their anniversaries at Ambiente.
It’s become quite a tradition by now: Ambiente exhibitors celebrating corporate anniversaries with the Ambiente team at the world’s largest consumer goods trade fair. Quite a few exhibitors are enjoying anniversaries this year, including Fissler, Gilde Handwerk and Spode Portmeirion.
Ambiente 2020 impacted by coronavirus and Ciara
Trends, new products and international business – these are traditionally at the focus of Ambiente in Frankfurt, which took place from 7 to 11 February 2020. The world’s largest consumer goods trade fair had grown to 4,635 exhibitors  from 93 countries , covering 310,240 gross sqm . Ambiente was the first leading trade fair to be affected by the impact of the coronavirus on travelling. Another clearly noticeable factor was Storm Ciara. Business in the halls, however, did not suffer as much as expected, and, in all, large numbers of orders were placed throughout the trends and new products platform. Nevertheless, exhibitors were disappointed with the strong sense of uncertainty among visitors and therefore the absence of quite a few retail channels. Yet those who did travel to Frankfurt benefited from an outstanding ordering environment.
Messe Frankfurt online accreditation for Ambiente 2021 will be available in September. Please obtain your accreditation beforehand. You will then receive your press pass as a PDF file.To accreditation
At Ambiente, we publish short studies which are highly notable for retailers. These management reports are for free.To management reports
Only for journalists: Exhibitors present at Speed-dating@Ambiente for three minutes their most innovative product and you can ask questions for another two minutes. Use this opportunity to get to know the highlights of the show!
More information on Speed-dating@Ambiente 2020 will follow.