Visitors to the world’s leading trade fair for dining culture and hospitality can look forward to plenty of new features, offering insight into the pleasure worlds of tomorrow – with even more exchange, live formats, and targeted matchmaking for industry professionals.
Ambiente Projects – Your host for planning, furnishing & equipping
Under this name, Ambiente brings together its B2B2B portfolio in one coherent format – precisely tailored to various target groups, from specialised wholesale to interior designers and hospitality professionals. Visitors will find the Special Interest areas HoReCa, Hospitality Interiors and Contract Business all under one roof.
Interior Design & Architecture Hub: Knowledge and Inspiration
Another highlight is the new Interior Design & Architecture Hub with an integrated Academy in Hall 3.1, designed by Ambiente Designer 2026 Katty Schiebeck. The Barcelona-based interior designer of Uruguayan origin is known for combining sensory clarity, natural materials and emotional lighting into a harmonious whole. Her walk-in installation demonstrates how hospitality takes spatial form – from material selection to lighting design.
Also located in Hall 3.1, Interior Looks offers a focused platform for buyers from the hospitality and contract sectors, where selected interior brands showcase their design solutions for professional environments. From furniture and lighting to home textiles – the selection is hand-picked, design-focused, and perfectly tailored to the hospitality sector. Additionally, the material showcase At the table with nature, realised in collaboration with Healthy Materials Lab Europe and the interior design studio Raumgesichte, offers inspiration for healthy and sustainable building materials.
Hospitality Academy: Knowledge for Hosts
New in 2026 is a partnership with Westwing, the renowned European home & living platform, which will curate the Hospitality Academy in the foyer of Hall 11.0. This new feature forms the conceptual bridge to Hall 3.1 – the hotspot for interior design, hospitality interiors and contract business. In addition to best practices, trade visitors can expect inspiring impulses on design trends in the hospitality sector, curated brand presentations and expert insights within an integrated academy. More information about guided tours, the speakers and their presentations will be available in the online event calendar from mid-November and will be updated continuously: Themes & Events | Ambiente
Hotelier’s Day – Saturday as the industry meetup
For the first time, the trade fair Saturday will be dedicated to the Hotelier’s Day, specifically addressing decision-makers from the hotel, restaurant, kitchen and F&B management sectors. “Personal exchange and trust – no digital tool can replace that,” says Thomas Kastl, Director of Ambiente Dining. Through panels, guided tours and networking events, the focus will be on presenting concrete solutions to the industry’s current challenges: staff shortages, rising costs and changing guest expectations.
Experience it live: Kitchen Show & immersive brand presentations
Another highlight is the Kitchen Show – Spot on Kitchen Essentials, featuring live cooking sessions and renowned personalities from the culinary scene in Galleria 1 South. At the same time, exhibitors such as Bonna, BHS tabletop, Nachtmann, Spiegelau, Villeroy & Boch and RAK Porcelain Europe will demonstrate how creative storytelling works in the B2B world.
Those who shape hospitality will find at Ambiente 2026 the stage where visions take form. Frankfurt showcases what hospitality means tomorrow: spaces that inspire – and experiences that stay with you.
Upcoming trade fair dates:
The next editions of the consumer goods fairs will once again take place simultaneously at Frankfurt Fair and Exhibition Centre in February.
- Ambiente/Christmasworld: 06 to 10 February 2026
- Creativeworld: 06 to 09 February 2026
Note for journalists:
Discover further expert knowledge and ideas for retail on Conzoom Solutions. With the Conzoom Circle network, Messe Frankfurt links the most important international platforms for the global consumer goods and retail industry and bundles industry knowledge and expertise.
Press releases & images: ambiente.messefrankfurt.com/press
On social media:
Hashtags: #ambiente26 #ambientefair
Background information on Messe Frankfurt: www.messefrankfurt.com/background-information
Background information on Conzoom Circle: conzoom-circle.messefrankfurt.com/information
Downloads
- Ambiente 2026: Spotlight on Hospitality (pdf, 2 MB)