More and more consumers want to know how products are made. What materials were used? Does the production method meet social and ethical standards? As a result of this rethinking, the subject of sustainability is also becoming increasingly important for many companies. Ambiente has been picking up on this megatrend for years and, with "Ethical Style by Ambiente", is a central international trading centre for sustainably produced consumer goods.
Ethical Style by Ambiente is a programme for exhibitors who offer ecologically produced and socially responsible products. Companies that are accepted into this programme on the basis of their application will receive a corresponding label on their stands at Ambiente and in their exhibitor profile in the online exhibitor search. This will make it even easier for trade fair visitors with a focus on sustainable products to find exhibitors relevant to them and to enter into discussions in a more targeted manner.
The application deadline for Ethical Style 2024 is 24 November 2023.
Ethical Style Spots
The Ethical Style Spots show how exhibiting companies integrate sustainability into their product range. Within the framework of theme islands based on the Ethical Style categories, both exhibitors and visitors will receive valuable inspiration for the point of sale. At the same time, they will be encouraged to create a knowledge transfer and open up new business contacts for visitors.
Environmentally friendly materials
Products made from environmentally friendly materials such as renewable raw materials with low environmental impact throughout their life cycle or organically certified products.
Efficient, resource-friendly production processes e.g. in the energy, water or waste sectors.
Fair & socially responsible production
Products that are manufactured in social facilities and/or under socially responsible conditions and/or fair trade conditions and that promote social and/or cultural development in the producer countries.
Products whose raw materials are designed for recycling or that are processed into new products from used or no longer usable waste materials.
Products that are handmade and that maintain and promote craft skills.
Products that through their innovative nature (process, material, solution) help to conserve resources, e.g. quantity of raw materials, waste, energy and water.
- Christina Bocher, DEKRA SE
- Kees Bronk, CBI, Center for the Promotion of Imports from developing countries
- Lutz Dietzold, German Design Council
- Sabine Meyer, -side-by-side-, Caritas Wendelstein Werkstätten
- Mimi Sewalski, avocadostore.de
"Each of our consumer goods fairs has its own focus on sustainability. Ethical Style helps to make these more visible. Where, if not at trade fairs, can so many companies present their sustainable products to an international audience at the same time?"
Impressionen Ethical Style
World Fair Trade Organization
Gifts, fashion items, household goods and more – the World Fair Trade Organization (WFTO) will be at Ambiente, demonstrating its promotion of fair trade through alternative business models. The global community has over 400 members in 70 countries, including artisans, farmers, social projects and innovators.
Sustainability tour with Kees Bronk
Ambiente in the context of the Sustainable Development Goals
Ambiente has been addressing the subject of sustainability for years and, with its Special Interest "Ethical Style", is the international trading centre for sustainably produced consumer goods. In addition, the trade fair aligns its activities to the 17 Sustainable Development Goals of the United Nations and is gradually expanding its own initiatives in this area.
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You can find further articles on the topic of sustainability on Conzoom Solutions:
- Digital Academy: Sustainability as a competitive advantage
- Online Event "Sustainability meets Design“
- ‘Green’ retail – a sustainable USP
- A starting point for sustainable product ranges (Podcast)
- What can retailers learn from natural ecosystems?
- The latest insights and practical tips especially for the retail trade