Ethical Style

Ethical style – a metatrend.

More and more consumers want to know about production methods: Are products recyclable? Do they meet social and ethical standards? A growing number of suppliers are responding to this challenge. Ambiente has highlighted this metatrend for years and with its focus on Ethical Style is now the international marketplace for sustainably produced consumer goods.

Moving towards a sustainable future

Ethical Style Guide

Ethical Style is the Ambiente exhibitor programme for companies that present environmentally conscious products. It offers visitors orientation through the separate identification of the selected exhibitors in the online exhibitor search and at the stands.

Ethical Style exhibitors 2020

An independent jury of experts checks the applicants and structures the offering clearly in six Ethical Style categories. Each exhibitor can fulfil one or more of these requirements with its products and may therefore be included in more than one of the categories.

Environmentally friendly materials
Products made from environmentally friendly materials such as renewable raw materials with low environmental impact throughout their life cycle or organically certified products.

Resource-friendly manufacturing
Efficient, resource-friendly production processes e.g. in the energy, water or waste sectors.

Fair & socially responsible production
Products that are manufactured in social facilities and/or under socially responsible conditions and/or fair trade conditions and that promote social and/or cultural development in the producer countries.

Re/Upcycling Design
Products whose raw materials are designed for recycling or that are processed into new products from used or no longer usable waste materials.

Handmade Manufacturing
Products that are handmade and that maintain and promote craft skills.

Sustainable Innovation
Products that through their innovative nature (process, material, solution) help to conserve resources, e.g. quantity of raw materials, waste, energy and water.

  • Christina Bocher, DEKRA Assurance Services GmbH
  • Kees Bronk, CBI, Center for the Promotion of Imports from developing countries
  • Lutz Dietzold, German Design Council
  • Max Gilgenmann, expert in textile sustainability criteria
  • Sabine Meyer, -side-by-side-, Caritas Wendelstein Werkstätten
  • Mimi Sewalski,

The market continues to grow.

Ambiente is the important trade fair for the global range of sustainable products.

Companies setting a sustainable example.

How well do business and environmental awareness go together? Examples of successful practice are showcased by six selected companies that combine entrepreneurial and ecological aspects by producing artisan products, recycled items, traditionally manufactured goods or by working in a socially responsible manner. They show that sustainability is a compelling sales argument.

traditional earthenware art by FAÏENCERIE GEORGES


The two green knots are the signature of the faience factory Georges, tying together traditional earthenware art with contemporary requirements, conserving French living heritage in the 4th generation and giving ultra-modern, creative snapshots of daily life. A fascinating “family affair”!

beeswax food wraps from Bee’s Wrap


The beeswax food wraps from Bee’s Wrap are an example of sustainability in its most attractive form: A functional product for the environmentally aware household, made from organic-certified materials. Bee’s Wrap also supports bee projects in schools. This shows how a sustainable product idea can effectively contribute to changes in consumer awareness.

Products by Allpa


There is no social business without business. Allpa has been demonstrating since 1986 that fair trade, story doing and brand building are not contradictory and can be highly successful in combination.

Incense sticks from Maroma


Maroma manufactures products that reflect cultural traditions, it sources materials responsibly and operates according to sustainable production principles. But that’s by no means all – the company also successfully communicates all this to potential customers. Congratulations!

Glasses by the Dutch brand Van Verre


Dutch brand Van Verre believes that a better world starts when you realise that every human being is original and that every meeting makes you richer. Their home accessories talk of original materials, techniques and trade routes – bringing you closer to those makers ‘Far Away’.

Textiles from the manufacturer Hamamaniac


The founders and creators at Hamamaniac inspire with their passion for traditional textile handicraft and its contemporary interpretation. The responsible handling of the value chain as an integral aesthetic and qualitative component of the products is particularly compelling.

World Fair Trade Organization

Gifts, fashion items, household goods and more – the World Fair Trade Organization (WFTO) will be at Ambiente, demonstrating its promotion of fair trade through alternative business models. The global community has over 400 members in 70 countries, including artisans, farmers, social projects and innovators.

Find out more