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Ethical style ambience: red felt

Ethical style – a metatrend.

More and more consumers want to know about production methods: Are products recyclable? Do they meet social and ethical standards? A growing number of suppliers are responding to this challenge. Ambiente has highlighted this metatrend for years and with its focus on Ethical Style is now the international marketplace for sustainably produced consumer goods.

Moving towards a sustainable future

Ethical Style Guide

The Ethical Style guide lists all suppliers exhibiting products at Ambiente that are manufactured according to sustainable environmental standards. It lists the location, segment and product groups, as well as the Ethical Style category which provides information on the sustainability credentials of the product range. The guide will be available to pick up at the fair. Relevant exhibitors can also be found via the online exhibitor search engine and the signage on the stands.

Ethical Style exhibitors 2020

An independent jury of experts checks the applicants and structures the offering clearly in six Ethical Style categories. Each exhibitor can fulfil one or more of these requirements with its products and may therefore be included in more than one of the categories.

Environmentally friendly materials
Products made from environmentally friendly materials such as renewable raw materials with low environmental impact throughout their life cycle or organically certified products.

Resource-friendly manufacturing
Efficient, resource-friendly production processes e.g. in the energy, water or waste sectors.

Fair & socially responsible production
Products that are manufactured in social facilities and/or under socially responsible conditions and/or fair trade conditions and that promote social and/or cultural development in the producer countries.

Re/Upcycling Design
Products whose raw materials are designed for recycling or that are processed into new products from used or no longer usable waste materials.

Handmade Manufacturing
Products that are handmade and that maintain and promote craft skills.

Sustainable Innovation
Products that through their innovative nature (process, material, solution) help to conserve resources, e.g. quantity of raw materials, waste, energy and water.

  • Christina Bocher, DEKRA Assurance Services GmbH
  • Kees Bronk, CBI, Center for the Promotion of Imports from developing countries
  • Lutz Dietzold, German Design Council
  • Max Gilgenmann, expert in textile sustainability criteria
  • Sabine Meyer, -side-by-side-, Caritas Wendelstein Werkstätten
  • Mimi Sewalski, avocadostore.de
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Insight

The market continues to grow.

Ambiente is the important trade fair for the global range of sustainable products.

Companies setting a sustainable example.

How well do business and environmental awareness go together? Examples of successful practice are showcased by six selected companies that combine entrepreneurial and ecological aspects by producing artisan products, recycled items, traditionally manufactured goods or by working in a socially responsible manner. They show that sustainability is a compelling sales argument.

traditional earthenware art by FAÏENCERIE GEORGES

FAÏENCERIE GEORGES

The two green knots are the signature of the faience factory Georges, tying together traditional earthenware art with contemporary requirements, conserving French living heritage in the 4th generation and giving ultra-modern, creative snapshots of daily life. A fascinating “family affair”!

beeswax food wraps from Bee’s Wrap

WRAP

The beeswax food wraps from Bee’s Wrap are an example of sustainability in its most attractive form: A functional product for the environmentally aware household, made from organic-certified materials. Bee’s Wrap also supports bee projects in schools. This shows how a sustainable product idea can effectively contribute to changes in consumer awareness.

Products by Allpa

ALLPA

There is no social business without business. Allpa has been demonstrating since 1986 that fair trade, story doing and brand building are not contradictory and can be highly successful in combination.

Incense sticks from Maroma

MAROMA

Maroma manufactures products that reflect cultural traditions, it sources materials responsibly and operates according to sustainable production principles. But that’s by no means all – the company also successfully communicates all this to potential customers. Congratulations!

Glasses by the Dutch brand Van Verre

VAN VERRE

Dutch brand Van Verre believes that a better world starts when you realise that every human being is original and that every meeting makes you richer. Their home accessories talk of original materials, techniques and trade routes – bringing you closer to those makers ‘Far Away’.

Textiles from the manufacturer Hamamaniac

HAMAMANIAC

The founders and creators at Hamamaniac inspire with their passion for traditional textile handicraft and its contemporary interpretation. The responsible handling of the value chain as an integral aesthetic and qualitative component of the products is particularly compelling.

World Fair Trade Organization

Gifts, fashion items, household goods and more – the World Fair Trade Organization (WFTO) will be at Ambiente, demonstrating its promotion of fair trade through alternative business models. The global community has over 400 members in 70 countries, including artisans, farmers, social projects and innovators.

Hall 9.2

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Take part in Ambiente

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You'll find all necessary information about exhibiting at the fair here. Use our services to ensure a successful event.

Registration

For visitors

Tips for arrival, stay or opening times can be found here.

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For journalists

Here you can find your contact as well as press releases and photos for download.

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