The “moments” of tea can become more valuable – with a teapot.

It blends in well with everyday background, yet catches your eyes at certain points of time and invites you to appreciate every precious moment of tea.

<Product Vision>

Today, efficiency is a priority, and multitasking has become the norm in our work and lifestyle. Making and drinking tea can be part of a special ceremony or a mundane activity. MOMENT is a teapot that aims to make a teatime that fits neither of these moments. It is designed to make people consciously choose to pause and enjoy the moment of making and drinking tea.

**This tea pot…

- Makes an ordinary cup of tea a little more special by visualising the beauty of tea making.

- Allows you to focus on the pure joy of tea without distraction.

- Gives you a time to relax by separating the moment of tea from other daily routines.

- It leads you to a deeper experience of tea making and drinking.

<Design Element 1: Asian Tradition>

The teapot is shaped like a flattened classical jar, inspired by traditional Asian ceramics. The uniquely curved handle recalls a traditional Japanese pattern of flowing water. Tradition is skilfully incorporated into the design, evoking deep emotions in people’s hearts.

<Design Element 2: Ergonomic Design>

MOMENT has structure that reduces the load by focusing on the moment of inertia. This teapot can reduce the load on the wrist by more than 30% compared to a teapot of the same capacity with a standard handle. Teapots with such handles are difficult to produce with ordinary ceramics, but the firing technique of Bone China has made it possible.

Asian traditions, ergonomics, and materials – all play an essential role in the distinctive beauty of the MOMENT teapot.