MOMENT
The “moments” of tea can become more valuable – with a teapot.
It blends in well with everyday background, yet catches your eyes at certain points of time and invites you to appreciate every precious moment of tea.
<Product Vision>
Today, efficiency is a priority, and multitasking has become the norm in our work and lifestyle. Making and drinking tea can be part of a special ceremony or a mundane activity. MOMENT is a teapot that aims to make a teatime that fits neither of these moments. It is designed to make people consciously choose to pause and enjoy the moment of making and drinking tea.
**This tea pot…
- Makes an ordinary cup of tea a little more special by visualising the beauty of tea making.
- Allows you to focus on the pure joy of tea without distraction.
- Gives you a time to relax by separating the moment of tea from other daily routines.
- It leads you to a deeper experience of tea making and drinking.
<Design Element 1: Asian Tradition>
The teapot is shaped like a flattened classical jar, inspired by traditional Asian ceramics. The uniquely curved handle recalls a traditional Japanese pattern of flowing water. Tradition is skilfully incorporated into the design, evoking deep emotions in people’s hearts.
<Design Element 2: Ergonomic Design>
MOMENT has structure that reduces the load by focusing on the moment of inertia. This teapot can reduce the load on the wrist by more than 30% compared to a teapot of the same capacity with a standard handle. Teapots with such handles are difficult to produce with ordinary ceramics, but the firing technique of Bone China has made it possible.
Asian traditions, ergonomics, and materials – all play an essential role in the distinctive beauty of the MOMENT teapot.