At Ambiente, you can see the decisive international styles. The trend bureau bora.herke.palmisano researches on behalf of Messe Frankfurt the shapes, colors and materials that will delight consumers. The three most important trends are staged with exhibitor products.
The Ambiente Trends 23+ offer an overview of new products from the entire consumer-goods sector. New in 2023 are the trends for New Work and the modern workplace.
"The signs are noticeably pointing to a new start. In our research, we have found powerful living themes – what they all have in common is a close connection to people, their feelings and their experiences."
unknown beauty_strange + gracious
Mixed reality aesthetics meets the unknown
The longing for new, surprising experiences plays a decisive role in the first of the three Ambiente Trends 23+. This trend reflects a living theme that combines unconventional grace and incredible new creations. The unexpected makes its way into the familiar living environment here.
The unknown beauty_strange + gracious colour palette features intense, extravagant colours alternating with lovely and soft nuances. Multicoloured and shimmering tones dominate, as do iridescent rainbow effects or wet looks. In terms of materials, the focus is on abstract, alien shapes and unconventional surfaces. The dissolution between analogue and digital, real and virtual worlds is also being pushed forward.
The second trend, calming nature_careful + pleasant, focuses on the calming power of nature. Organic shapes, gentle colours and a careful use of resources are just as much the focus here as the relationship between man and nature. Organic shapes and designs are supported by soft colours.
The colour palette focuses on natural tones, which have a particularly gentle effect with their delicate pigmentation. The cooler orientation features shades from the plant world, while the neutral range shows stone and metal shades. Moss, clay and a rosé nuance determine the warmer expression. Nature is always included in this trend world, also in the office: the working environment also benefits from a clear, calm design language. Seating furniture, tables and luminaires appear focused on the essentials. Biophilic light gives office and work spaces a natural look.
The third trend, lasting ideas_passionate + evocative, condenses the ideas of outstanding design icons into a living theme that seeks solutions for the here and now. The designers recall classic, iconic designs, but the design results are fundamentally new and modern. Graphic and striking, with strong colours and concrete shapes, memories of design icons are evoked. The focus is on the desire to reinterpret familiar concepts: well thought-out concepts can be seen that deal intensively with new needs. Where our living environment is increasingly also becoming a working environment, modular, versatile solutions are found.
The colour palette forms the basis for powerful designs: petrol and blue nuances dominate the cool range, while intense orange-red with shades of violet and yellow lead the warm orientation. Both the individual colour and sophisticated colour compositions, for example in graphic-plaque patterns or modern mosaics, characterise this trend. The overall concept is clearly in the foreground at lasting ideas_passionate + evocative, so different materials can also be used: Soft or solid, made of natural or recycled materials. Materials such as stone or marble emphasise durability, as do modular and versatile objects.
On behalf of Messe Frankfurt, the style agency bora.herke.palmisano will pick up on the relevant trends in the consumer-goods sector and, on the basis of the trend themes, select suitable products for Ambiente 2023 exhibitors. These will be presented to the international trade-fair public at the Trend Show from 3 to 7 February 2023. They have put together the results of their research in three forecasts – the three Ambiente Trends 23+. Based on similar needs, these trends have been distinctively and individually defined. The plus sign symbolises that this is an unfinished path.
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Further trends that are currently moving the consumer goods industry can be found on Conzoom Solutions - the platform for retail.
