With its Dining area, Ambiente is the global leader in table, kitchen and household products as well as an important marketplace for HoReCa. This competence will be further expanded in 2020 due to the growing number of international trade visitors from this segment. Hall 6.0 offers more space for knowledge exchange with fellow professionals, product presentations by other top exhibitors, as well as a venue for the premiere of the HoReCa Academy.
Global insights and outlooks
In Frankfurt, you’ll find the latest catering concepts. Every day, new hotels and restaurants are opening up and catering companies are being launched. The outfitting is becoming more and more individual and the food styling more original. The hospitality business is flourishing worldwide – and at Ambiente, where new ideas are presented for the first time. Visitors and international suppliers of equipment for major projects come together here to gain an overview of current market and design developments, as well as deep insights and pioneering perspectives even beyond the boundaries of the trade fair!
À la carte benefits
Premiere for the HoReCa Academy
Discover the pioneers of the industry. At the HoReCa Academy in Hall 6.0, Stand D40, consultants will report on where the market is heading. Entrepreneurs will explain new approaches and concepts. World-renowned designers will discuss on-trend interiors and furnishings. Celebrity chefs will talk about how they are enhancing and revolutionising the taste experience. There will also be time set aside each day for questions, discussions and networking.To the HoReCa Academy programme
HoReCa meets Contract
Industry expert Pierre Nierhaus brings the hospitality and contract sectors together on guided tours of the fair each day from 14.00 to 15.30. He will be pointing out new products and current trends in both areas. For more information and to register, go to the HoReCa Academy Counter, Hall 6.0, Stand D40.
The guide to success
Even before the event, trade visitors interested in hospitality or Contract Business solutions can use the online exhibitor search engine to find specific HoReCa providers. A guide will be available at the trade fair listing relevant companies and their locations. The stands are also marked accordingly.
Lifestyle is shaping the industry
Thomas Kastl – otherwise known as “Mister Dining” – has been the director of this area at the fair for over 25 years. He talks about the changes in the HoReCa sector and the outstanding role of Ambiente.
‘For us as a 100 % HoReCa supplier, Ambiente is an essential platform for presenting the latest products to our customers, meeting potential business partners and initiating future projects.’
‘The HoReCa market is on the up. The guests are different, they want to feel more emotionally involved and this is reflected in the restaurants and hotels as well as in the food. This can be seen at Ambiente. The demand is there.’
‘We present our brand worldwide at trade fairs – and Ambiente is our No. 1. We meet retailers from over sixty countries at Frankfurt. At the last event we were able to make new contacts from Central America and the Caribbean.’
HoReCa in Hall 6.0
From 2020, the existing offer will be supplemented by the HoReCa segment in Hall 6.0. This area is in direct proximity to exhibitors of products for the table in Halls 6 and 4 and creates the ideal setting for discussion and business.
Product groups in Hall 6.0
- Buffet & presentation
- Chafing & transport
- Café & bar
- From oven to table
- Kitchen & utilities
- Menu, signs & displays
- Tablecloths & napkins
- Clothing & waiter’s equipment
Well-known companies will be presenting their ideas in Hall 6.0. Creative suppliers such as Zieher will be exhibiting exciting innovations for buffets and catering. Traditional brand manufacturers, including Revol, will be showcasing handmade ceramics, and young specialist manufacturers such as edition’e will be offering menus and professional table decorations made from unusual materials.
Have you heard?
In an interview with Dave Turner from the Tabletop Journal, Thomas Kastl, Director of the Dining area, reveals more about what HoReCa visitors can expect at Ambiente 2020. Tune in to the Special Edition Podcast.To the podcast