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Produkt HoReCa
7. – 11. February 2020 Frankfurt am Main Tickets & Registration

HoReCa – this is the new hospitality.

With its Dining area, Ambiente is the global leader in table, kitchen and household products as well as an important marketplace for HoReCa. This competence will be further expanded in 2020 due to the growing number of international trade visitors from this segment. Hall 6.0 offers more space for knowledge exchange with fellow professionals, product presentations by other top exhibitors, as well as a venue for the premiere of the HoReCa Academy.

Global insights and outlooks

In Frankfurt, you’ll find the latest catering concepts. Every day, new hotels and restaurants are opening up and catering companies are being launched. The outfitting is becoming more and more individual and the food styling more original. The hospitality business is flourishing worldwide – and at Ambiente, where new ideas are presented for the first time. Visitors and international suppliers of equipment for major projects come together here to gain an overview of current market and design developments, as well as deep insights and pioneering perspectives even beyond the boundaries of the trade fair!

À la carte benefits

HoReCa benefits
HoReCa benefits
HoReCa benefits
HoReCa benefits

Premiere for the HoReCa Academy

Discover the pioneers of the industry. At the HoReCa Academy in Hall 6.0, Stand D40, consultants will report on where the market is heading. Entrepreneurs will explain new approaches and concepts. World-renowned designers will discuss on-trend interiors and furnishings. Celebrity chefs will talk about how they are enhancing and revolutionising the taste experience. There will also be time set aside each day for questions, discussions and networking.

To the HoReCa Academy programme

All-star cast: the experts

Adam D. Tihany

Adam D. Tihany

The hospitality designer has imagined some of the most luxurious cruise ships, hotels and restaurants around the world.

Joe Cheng

Joe Cheng

This designer’s trademark are spectacular interiors and unforgettable moments.

Maham Anjum

Maham Anjum

The multi-award-winning London-based designer knows her way around the perfect table setting.

Jozef Youssef

Jozef Youssef

The award-winning London chef researches the extent to which the quality and design of tableware impacts on our enjoyment of food.

Asma Khan

Asma Khan

The acclaimed chef, restaurateur and author creates a complete experience of interior, food, tableware and cutlery.

Ido Garini

Ido Garini

The designer creates multisensory eating experiences and makes brands tangible.

Pierre Nierhaus

Pierre Nierhaus

The hospitality expert is renowned for his trend expeditions and future strategies – and he knows what’s in demand.

Dr. Francesca Zampollo

Dr. Francesca Zampollo

The food design researcher explores themes around food and drink and reflects on ‘The Thinking within Food Design’.

Jan-Peter Wulf

Jan-Peter Wulf

The trade journalist and blogger knows what makes gastro-generation Z tick.

Zander Lauritzen Hansen

Zander Lauritzen Hansen

The barkeeper, bar owner and consultant tracks environmentally sustainable developments in the bar industry.

Heleri Rande

Heleri Rande

The food and beverage expert knows all about the latest table trends.

Valda Goodfellow

Valda Goodfellow

The entrepreneur is a specialist in tableware trends in hotels, restaurants and catering.

Volker Köhnen

Volker Köhnen

The strategic consultant provides hospitality companies with inspiration, e.g. about the buffet in today’s world.

HoReCa meets Contract

Business Ambiente

Industry expert Pierre Nierhaus brings the hospitality and contract sectors together on guided tours of the fair each day from 14.00 to 15.30. He will be pointing out new products and current trends in both areas. For more information and to register, go to the HoReCa Academy Counter, Hall 6.0, Stand D40.

The guide to success

HoReCa Guide

Even before the event, trade visitors interested in hospitality or Contract Business solutions can use the online exhibitor search engine to find specific HoReCa providers. A guide will be available at the trade fair listing relevant companies and their locations. The stands are also marked accordingly.

Lifestyle is shaping the industry

Thomas Kastl – otherwise known as “Mister Dining” – has been the director of this area at the fair for over 25 years. He talks about the changes in the HoReCa sector and the outstanding role of Ambiente.

‘For us as a 100 % HoReCa supplier, Ambiente is an essential platform for presenting the latest products to our customers, meeting potential business partners and initiating future projects.’

‘The HoReCa market is on the up. The guests are different, they want to feel more emotionally involved and this is reflected in the restaurants and hotels as well as in the food. This can be seen at Ambiente. The demand is there.’

‘We present our brand worldwide at trade fairs – and Ambiente is our No. 1. We meet retailers from over sixty countries at Frankfurt. At the last event we were able to make new contacts from Central America and the Caribbean.’

HoReCa in Hall 6.0

HoReCa Plan

From 2020, the existing offer will be supplemented by the HoReCa segment in Hall 6.0. This area is in direct proximity to exhibitors of products for the table in Halls 6 and 4 and creates the ideal setting for discussion and business.

Product groups in Hall 6.0

  • Buffet & presentation
  • Chafing & transport
  • Tabletop
  • Café & bar
  • From oven to table
  • Kitchen & utilities
  • Menu, signs & displays
  • Tablecloths & napkins
  • Clothing & waiter’s equipment

Well-known companies will be presenting their ideas in Hall 6.0. Creative suppliers such as Zieher will be exhibiting exciting innovations for buffets and catering. Traditional brand manufacturers, including Revol, will be showcasing handmade ceramics, and young specialist manufacturers such as edition’e will be offering menus and professional table decorations made from unusual materials.

Have you heard?

Book

In an interview with Dave Turner from the Tabletop Journal, Thomas Kastl, Director of the Dining area, reveals more about what HoReCa visitors can expect at Ambiente 2020. Tune in to the Special Edition Podcast.

To the podcast

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Download the press texts, photos and logos, forge contacts and obtain your accreditation online.

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