With 76 years of history, Bettanin, the main Brazilian company in the segment of household cleaning utensils, is recognized for bringing technology and innovation in products that guarantee efficiency and practicality for home hygiene. Always prioritizing high performance, design, practicality and excellence, the company delivers to the consumer a wide portfolio of essential solutions for the home. With its brands among the main ones in the country, leading with Noviça and EsfreBom, and holding an important market share with Brilhus and Sanilux, Bettanin produces more than 330 million items per year, including brooms, mops, sponges, dustpans, wipes, squeegees, garbage bags, air purifiers, sanitary deodorizers and other solutions that make people's lives easier. In addition, Bettanin gave rise to the InBetta companies, a holding company that brings together important companies such as Atlas, Sanremo, Ordene, SuperPro, Lanossi Beauty & Care and Bettech.