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HoReCa at Ambiente
19. – 23. February 2021 Frankfurt am Main Tickets & Registration

HoReCa – this is the new hospitality.

With its Dining area, Ambiente is the global leader in table, kitchen and household products as well as an important marketplace for HoReCa. And there’s more for the hospitality sector in Hall 6.0 where other top exhibitors will be showcasing their offer – and where the HoReCa Academy is located. Here is where international visitors and suppliers come together.

The no. 1 place for novelties.

From innovative gastronomy concepts to fitting out major projects – a wealth of fresh inspiration will be on show in Frankfurt. Discover exciting perspectives, deep insights and an overview of the latest market and design developments.

À la carte benefits

HoReCa in Hall 6.0
HoReCa benefits: The place to be
HoReCa benefits: A wide-ranging offer
HoReCa benefits: Taking a wider view

Thomas Kastl in interview.

Thomas Kastl, Director of the Dining section at Ambiente for over 25 years, explores the latest developments in the HoReCa segment and presents Hall 6.0.

Dialogue with experts: at the HoReCa Academy.

After its successful premiere in 2020, industry pioneers will be coming back in 2021 to the HoReCa Academy in Hall 6.0 to give lectures on a wide range of subjects. Consultants will be explaining where the market is heading. Entrepreneurs will be discussing new approaches and concepts. World-famous designers will be talking about on-trend interiors and equipment. Star chefs will be reporting on how they are enhancing and revolutionising the taste experience. In addition, a series of HoReCa meets Contract tours will offer overall impressions of the fair.

Star performers 2020.

Adam D. Tihany

Adam D. Tihany

The hospitality designer has imagined some of the most luxurious cruise ships, hotels and restaurants around the world.

Joe Cheng

Joe Cheng

This designer’s trademark are spectacular interiors and unforgettable moments.

Maham Anjum

Maham Anjum

The multi-award-winning London-based designer knows her way around the perfect table setting.

Jozef Youssef

Jozef Youssef

The award-winning London chef researches the extent to which the quality and design of tableware impacts on our enjoyment of food.

Asma Khan

Asma Khan

The acclaimed chef, restaurateur and author creates a complete experience of interior, food, tableware and cutlery.

Ido Garini

Ido Garini

The designer creates multisensory eating experiences and makes brands tangible.

Pierre Nierhaus

Pierre Nierhaus

The hospitality expert is renowned for his trend expeditions and future strategies – and he knows what’s in demand.

Dr. Francesca Zampollo

Dr. Francesca Zampollo

The food design researcher explores themes around food and drink and reflects on ‘The Thinking within Food Design’.

Jan-Peter Wulf

Jan-Peter Wulf

The trade journalist and blogger knows what makes gastro-generation Z tick.

Zander Lauritzen Hansen

Zander Lauritzen Hansen

The entrepreneur and consultant tracks environmentally sustainable developments in the bar industry.

Heleri Rande

Heleri Rande

The food and beverage expert knows all about the latest table trends.

Valda Goodfellow

Valda Goodfellow

The entrepreneur is a specialist in tableware trends in hotels, restaurants and catering.

Volker Köhnen

Volker Köhnen

The strategic consultant provides hospitality companies with inspiration, e.g. about the buffet in today’s world.

HoReCa Hall 6.0.

Ambiente HoReCa hall plan

A place for knowledge exchange and business: Hall 6.0 is dedicated to the HoReCa segment and is in direct proximity to exhibitors of products for the table in Halls 6 and 4. Here is where well-known suppliers will be showcasing their ideas, including creative suppliers such as Zieher, traditional brand manufacturers such as Revol as well as young specialist manufacturers.

Product groups in Hall 6.0

  • Buffet & presentation
  • Chafing & transport
  • Tabletop
  • Café & bar
  • From oven to table
  • Menu, signs & displays
  • Tablecloths & napkins
  • Clothing & waiter’s equipment

The guide to success

HoReCa Guide

Even before the event, trade visitors interested in hospitality or Contract Business solutions can use the online exhibitor search engine to find specific HoReCa providers. A guide will be available at the trade fair listing relevant companies and their locations. The stands are also marked accordingly.

To the HoReCa exhibitors 2020

Interview with top buyer.

Alissa Stehr talks about her visit to Ambiente 2020 and Hall 6.0.

‘For us as a 100 % HoReCa supplier, Ambiente is an essential platform for presenting the latest products to our customers, meeting potential business partners and initiating future projects.’

‘The HoReCa market is on the up. The guests are different, they want to feel more emotionally involved and this is reflected in the restaurants and hotels as well as in the food. This can be seen at Ambiente. The demand is there.’

‘We present our brand worldwide at trade fairs – and Ambiente is our No. 1. We meet retailers from over sixty countries at Frankfurt. At the last event we were able to make new contacts from Central America and the Caribbean.’

Take part in Ambiente

For exhibitors

You'll find all necessary information about exhibiting at the fair here. Use our services to ensure a successful event.

Registration

For visitors

Tips for arrival, stay or opening times can be found here.

More information

For journalists

Here you can find your contact as well as press releases and photos for download.

More information

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