"sui” is a word that is used to express a Japanese aesthetic sense.
You may find “sui” in one’s sophisticated attitude, elegant appearance, or refined beauty.
It can also refer to the “essence” of things.
We invite you to embrace Shoyeido’s “sui” through chic fragrances, appearance, and the modest smoke of incense.35 sticks with a holder / Approx. burning time: 30min. per stick

Enjoy five different scents from Horin series! Scents included: Peaceful Sky, City of Culture, Returning Spirit, White River, Avenue of the Villa Named after periods and places in Japanese history, our line of Horin incense offers a modern twist on the ancient art of incense appreciation. 20 sticks with a holder / Approx. burning time: 20min. per stick