Hobby Life globalizes Demirel Plastics and Mould Industry was established in 1990 as a company that would produce moulds for the plastic industry. The company, over the years, began to manufacture plastic houseware with ‘’Hobby Life’’ brand. Having moved to its modern installations possessed of 40.000m2 of indoor are located on Istanbul Hadimkoy in 2014, Demirel plastics succeeded to become a company recognized in the international platform in such a short time as 10 years thanks to its qualified manufacturing and systematical working. Today, Hobby Life created by Demirel Plastics has became equivalent with reliable products by means of its designs standing for elegacy and moderness, popular colors and high quality in manufacturing. Hobby Life products succeeded to overcome the deficiency of qualified products in the market by making its way into supermarket chains and prominent stores across the country. Hobby life products which attract increasingly greater attention in Turkiye are notably exported to European countries, but also to the countries more than 120 in Middle East and Africa. Demirel Plastics adopts ‘’ reliable, qualified product and customer satisfaction ‘’ rather than much more profit as a principle. Functional and unique designs Using its experience in mould production for Hobby Life is much as possible, Demirel Plastics contributes to the solution of the sector’s problems upon quality and unique design. Developing special designs for each productss, the company managed to become leader of the sector with R&D investments. Hobby Life which monitors consumer’s needs on-site with regard to the results of field researchs has shaped product improvement studies according to results of those researchs. Strengthening its ‘’Customer Satisfaction First’’ understanding by predicating functionality requirement on, Hobby Life has produced products making especially housewife’s work easier. Having entered into almost every house in Turkiye with one product at least, Hobby Life showed success of becoming one of the first brand of Turkiye on cleaning supple and plastic kitchen products. Hobby Life that adopts and attitude modern and innovative on products development attended international fairs and renewed itself steadily, kept a close watch on developments in the sector and applied them to its own products. Hobby Life came into prominence with unique products by creating its own designs rather than imitating what has been done so far in the sector. Healthy Products Hobby Life creates products from a raw materials which are not harmful to health in deference to human health about plastic products. Hobby life has proved its reliability with ‘’ Ministry of Agriculture and Rural Affairs and ISO 22000 ‘’ food safety certificates, too. This certificate given to manufacturers of plastic goods coming into contact with foodstuff is a guaranty to use Hobby Life products with complacency. This guaranty offered by Hobby Life becomes effective on conscious consumers who want to use healthy products and they make their choices on Hobby Life products. Everywhere Hobby Life Hobby Life which has a broad marketing network by way of a wholesale dealers and market chains in various regions of Turkiye has showed success to reach every point of Turkiye in a short time. Hobby Life which meets all the needs of dealers as soon as possible by an effective stock control system takes pride in reaching consumers in every point of Turkiye. Best Regards Demirel Plastics