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Experience the latest trends of the consumer goods industry live in Frankfurt from 6 to 10 February 2026.

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Industry highlight: Hotelier’s Day

With a tailor-made programme, Ambiente is once again dedicating a whole day to the growth segment of hospitality and thus to the industry. On 7 February 2026, the Saturday of the trade fair will be declared Hoteliers' Day in order to serve the needs of the industry even better.

Save the Date 7.2.2026

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The customized programme

Four men at a trade fair stand with tableware at Ambiente

Ambiente is offering two talks followed by a guided tour on Hoteliers' Day.

Talk & Tour by ahgz: 
When: 12:00 noon – 1:30 p.m.
Where: Hall 11.0, foyer, Hospitality Academy

Speaker: Alexander Kohnen, Sommelier, International Wine Institute Talk & Tour Tabletop  

‘Table culture of the future: glass function & design trends’: In this inspiring short lecture, experience how modern glass design, functional form and contemporary table culture merge. Together we will discover how wine glasses influence the aroma, structure and style of a wine – in a practical, sensory and surprisingly vivid way.

Talk by Pierre Nierhaus:
When: 3:00 p.m. – 3:30 p.m.
Where: Hall 11.0, foyer, Hospitality Academy

Speaker: Pierre Nierhaus, hospitality trend expert

‘The Future is Served – Hospitality Insights 2026/27’: New trends, concepts and inspiration from the world of hospitality, what works, what doesn't and where the journey will take us by 2027.

Tour by Pierre Nierhaus:
When: 3:30 p.m. – 4:30 p.m.
Where: Hall 11.0, foyer, Hospitality Academy

Topic: “From Vision to Reality of Hospitality” 

Guide: Pierre Nierhaus, hospitality trend expert

Hospitality Academy

visitors at the Hospitality Academy during an award ceremony

In addition, renowned industry experts will be presenting the latest developments and hospitality trends at the Hospitality Academy (Hall 11.0, foyer) from 7 to 9 February and inviting visitors to join in the discussion. Top speakers include Stefanie Hering, founder and managing director of Stefanie Hering - Berlin GmbH, Tina Norden, Conran and Partners, and Iwona Pilch-Hartje, interior designer B2B, Westwing GmbH. The full programme can be found in the event calendar.