Every year, Ambiente honours an up-and-coming design talent as Ambiente Designer of the Year. The selected designers receive an exclusively designed special presentation at the trade fair. With the Designer Community, Ambiente creates space for an intensive and direct exchange within the industry and offers an exclusive programme.
Fabian Freytag is Ambiente Designer of the Year 2025. Under the title ‘The Lounge - Shades of Space’, the Hamburg-born cosmopolitan is designing the special presentation in Galleria 1 as an inviting meeting place. With selected exhibitor products, he creates style worlds for the hospitality space of tomorrow and offers visitors from the hospitality industry and contract business maximum inspiration for their business.
Free-spirited and anti-authoritarian, unrestrained and full of curiosity - these are the design principles that the new Ambiente Designer bases his creative work on. He also likes to describe himself as a ‘soft radical’ and is known for integrating artificial intelligence (AI) into his creative process to create unique interiors.
‘The diversity of Europe with its different cities, architecture and rich cultural landscape is the source of my creativity.’
With a passion for beautiful design, fine drinks and the good life, Fabian Freytag's designs are more than just aesthetically pleasing - they are a celebration of life itself. Inspired by the timeless elegance of the Grande Bellezza and the carefree spirit of the Dolce Vita, Fabian Freytag brings a touch of Italian sophistication to every project. His work captures the essence of Italy's rich cultural heritage and combines classical beauty with contemporary innovation.
For years, he has had a permanent place in Architectural Digest's list of the 100 most important design personalities. He also won the ‘Best of Interior Award’ from Callwey Verlag in 2023 and is the author of the book ‘Gently Radical Interior Design’.
Interview with Fabian Freytag
Why ‘The Lounge’?
First visualisation of ‘The Lounge’, to be seen at Ambiente 2025
We all know these public spaces in hotels or airports: a designed meeting space, hybrid and yet fluid, places of transition. When travelling, lounges are places to linger for a short time - people read or work, eat, drink and pass the time in a pleasantly designed environment that goes beyond the functional. In short: lounges are curated multi-optional living spaces and will become even more important in our dynamic society with hybrid lifestyles and spaces in the future.
‘The Lounge’ - curated by Fabian Freytag - focuses in particular on the thematic interface between interior design and hospitality, thus linking the areas of Dining and Living.
Designer Community Ambiente
Ambiente has created the Designer Community to facilitate an intensive and direct exchange between designers, exhibitors and visitors.
Do you work in the field of design and are you interested in becoming part of our designer community?
