ZONE DENMARK - Living & Kitchen

ROSTI — INNOVATION WITH EVERY STEP

Rosti continues to champion timeless functionality with a fresh twist. The clever SEPARA chopping board makes food prep simple and intuitive, while the precise HASSELBACK cutter turns slicing into a small act of perfection. Completing the collection, the new EMMA kitchen utensils in metal and silicone combine durability with a refined, contemporary look — made for people who love to cook with both heart and style.

And of course, the iconic Margrethe bowls remain at the heart of it all — now crafted in the innovative Durostima material, making them even more robust, unbreakable and versatile for everyday use in the kitchen, freezer or microwave. New body, same soul — the legend continues.

Gense has been manufacturing high-quality products since 1856 and has been collaborating with renowned designers and artists for over 100 years to ensure continuous innovation and a high aesthetic standard. We proudly bear the title ‘Purveyor to the Court’ of the Swedish Royal Family. Over the years, Gense has been honoured with numerous awards for exceptional craftsmanship and innovative design.

BITZ – Mindful Design for Modern Living

Inspired by Danish nutrition expert Christian Bitz, the BITZ collection has been developed with F&H since 2016 to combine health, enjoyment, and functional design. Known for its reactive glazes, natural textures, and popular colour tones, the series has grown to over 500 products, including tableware, cutlery, glasses, and home accessories. This year, the range expands with the new BITZ White line, featuring improved weight, a refined shape, and a contrasting white outer surface that brings a fresh, modern touch to the iconic BITZ aesthetic.

HOPTIMIST — SPREADING JOY IN MINI FORMAT

Hoptimist continues to make the world smile — this time in an even smaller, cuter size. The new XS Minis come in the most loved colors and prove that happiness doesn’t depend on size. The collection also expands with Mini Cats and Dogs, each full of charm and character, and the adorable Bag Charms that let you carry your smile wherever you go.

Rounding off the cheerful line-up, the new Hoptimist water bottles bring the brand’s signature optimism into everyday life — colorful, practical, and made to brighten your day, sip by sip.

BATH — PURE WELLBEING BY DESIGN

With collections like UME, SENSU, and the new SAUNA towel range, Zone Denmark continues to define modern bath culture. Soft contours, balanced tones, and thoughtful details transform everyday rituals into moments of calm indulgence. The result: a bathroom experience that feels as good as it looks — pure wellbeing by design.

ROSTI — INNOVATION WITH EVERY STEP

Rosti continues to champion timeless functionality with a fresh twist. The clever SEPARA chopping board makes food prep simple and intuitive, while the precise HASSELBACK cutter turns slicing into a small act of perfection. Completing the collection, the new EMMA kitchen utensils in metal and silicone combine durability with a refined, contemporary look — made for people who love to cook with both heart and style.

And of course, the iconic Margrethe bowls remain at the heart of it all — now crafted in the innovative Durostima material, making them even more robust, unbreakable and versatile for everyday use in the kitchen, freezer or microwave. New body, same soul — the legend continues.

Gense has been manufacturing high-quality products since 1856 and has been collaborating with renowned designers and artists for over 100 years to ensure continuous innovation and a high aesthetic standard. We proudly bear the title ‘Purveyor to the Court’ of the Swedish Royal Family. Over the years, Gense has been honoured with numerous awards for exceptional craftsmanship and innovative design.

BITZ – Mindful Design for Modern Living

Inspired by Danish nutrition expert Christian Bitz, the BITZ collection has been developed with F&H since 2016 to combine health, enjoyment, and functional design. Known for its reactive glazes, natural textures, and popular colour tones, the series has grown to over 500 products, including tableware, cutlery, glasses, and home accessories. This year, the range expands with the new BITZ White line, featuring improved weight, a refined shape, and a contrasting white outer surface that brings a fresh, modern touch to the iconic BITZ aesthetic.