Bitz

LIVING & KITCHEN — A SEASON OF QUIET ELEGANCE

This season, our living and kitchen designs bring together the quiet elegance of Zone Denmark in a harmonious expression: The sculptural OBLONG lamps and the refined SINGLES Thermo Mug add stylish accents at home and on the go, while the new kitchen designs — complemented by the smart dish soap station — combine effortless functionality with timeless, tactile aesthetics. Together, they form a collection of sophisticated everyday companions that unite form, function, and personality, appealing to those who appreciate honest materials, intuitive usability, and the quiet joy of good design.

ROSTI — INNOVATION WITH EVERY STEP

Rosti continues to champion timeless functionality with a fresh twist. The clever SEPARA chopping board makes food prep simple and intuitive, while the precise HASSELBACK cutter turns slicing into a small act of perfection. Completing the collection, the new EMMA kitchen utensils in metal and silicone combine durability with a refined, contemporary look — made for people who love to cook with both heart and style.

And of course, the iconic Margrethe bowls remain at the heart of it all — now crafted in the innovative Durostima material, making them even more robust, unbreakable and versatile for everyday use in the kitchen, freezer or microwave. New body, same soul — the legend continues.

Gense has been manufacturing high-quality products since 1856 and has been collaborating with renowned designers and artists for over 100 years to ensure continuous innovation and a high aesthetic standard. We proudly bear the title ‘Purveyor to the Court’ of the Swedish Royal Family. Over the years, Gense has been honoured with numerous awards for exceptional craftsmanship and innovative design.

HOPTIMIST — SPREADING JOY IN MINI FORMAT

Hoptimist continues to make the world smile — this time in an even smaller, cuter size. The new XS Minis come in the most loved colors and prove that happiness doesn’t depend on size. The collection also expands with Mini Cats and Dogs, each full of charm and character, and the adorable Bag Charms that let you carry your smile wherever you go.

Rounding off the cheerful line-up, the new Hoptimist water bottles bring the brand’s signature optimism into everyday life — colorful, practical, and made to brighten your day, sip by sip.

BATH — PURE WELLBEING BY DESIGN

With collections like UME, SENSU, and the new SAUNA towel range, Zone Denmark continues to define modern bath culture. Soft contours, balanced tones, and thoughtful details transform everyday rituals into moments of calm indulgence. The result: a bathroom experience that feels as good as it looks — pure wellbeing by design.

LIVING & KITCHEN — A SEASON OF QUIET ELEGANCE

This season, our living and kitchen designs bring together the quiet elegance of Zone Denmark in a harmonious expression: The sculptural OBLONG lamps and the refined SINGLES Thermo Mug add stylish accents at home and on the go, while the new kitchen designs — complemented by the smart dish soap station — combine effortless functionality with timeless, tactile aesthetics. Together, they form a collection of sophisticated everyday companions that unite form, function, and personality, appealing to those who appreciate honest materials, intuitive usability, and the quiet joy of good design.

ROSTI — INNOVATION WITH EVERY STEP

Rosti continues to champion timeless functionality with a fresh twist. The clever SEPARA chopping board makes food prep simple and intuitive, while the precise HASSELBACK cutter turns slicing into a small act of perfection. Completing the collection, the new EMMA kitchen utensils in metal and silicone combine durability with a refined, contemporary look — made for people who love to cook with both heart and style.

And of course, the iconic Margrethe bowls remain at the heart of it all — now crafted in the innovative Durostima material, making them even more robust, unbreakable and versatile for everyday use in the kitchen, freezer or microwave. New body, same soul — the legend continues.

Gense has been manufacturing high-quality products since 1856 and has been collaborating with renowned designers and artists for over 100 years to ensure continuous innovation and a high aesthetic standard. We proudly bear the title ‘Purveyor to the Court’ of the Swedish Royal Family. Over the years, Gense has been honoured with numerous awards for exceptional craftsmanship and innovative design.