Online event on 1 July 2026, 10.00 – 11.00 a.m. (CET)

„Social Commerce in China“ with Björn Ognibeni, Practical Visionary. Register now to participate.

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29.1. – 2.2.2027 Frankfurt am Main

Ambiente – The Next Move in Lifestyle

It’s never the same, there’s always something new. The leading international consumer goods trade fair is a fantastic experience! Gain an overview of the global marketplace at Ambiente by observing the dynamic interplay of products and design, highlights and events.

Current webinar: ‘Social Commerce in China‘

Our next online event will take place on 1 July 2026 from 10.00 to 11.00 a.m. (CET):

How social commerce really works in China – Björn Ognibeni, Practical Visionary, explains why RedNote (Xiaohongshu) is crucial for brand building, live shopping and new revenue streams in the consumer goods industry. The keynote is complemented by a best-practice example demonstrating how companies are successfully leveraging social commerce in China.

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International and creative: Ambiente

As the leading and most international consumer goods trade fair, Ambiente tracks every change on the market. The Dining, Living and Giving areas meet the needs of retailers as well as commercial end users. Ambiente offers a unique breadth of supplies, equipment, concepts and solutions. The fair showcases a great diversity of products for different living spaces and style directions. It opens up many possibilities by defining and homing in on tomorrow’s major themes: Sustainability, Lifestyle and Design, New Work, Future Retail and Digital Expansion of Trade.

Ambiente 2026 – Highlights

Save the date: 29.1. – 2.2.2027

The consumer goods sector meets in Frankfurt. As the year begins, Ambiente sets the agenda and reflects the latest developments. Here are the most popular themes, lifestyles and trends – in fact, everything that matters for your future business success.

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Final report

Find companies.

Connected with Ambiente 365 days a year.

Ambiente generates great energy which in turn promotes a steady flow of interaction, synergy and potential collaboration. Our exhibitors range from global players to niche artisans. The trade public here encompasses buyers and decisionmakers from all types of outlets throughout the distribution chain, as well as commercial buyers from industry, service providers and specialist visitors like architects, interior designers and project planners.

Ambiente Projects

Ambiente Projects consolidates the global offering in HoReCa, Hospitality Interiors and Contract Business.

Interior Looks

The new Interior Looks area in Hall 3.1 will expand the Living section of Ambiente with a high-calibre interior design offering specifically for furniture and lighting manufacturers.

No. 1, including for Special Interest

Ambiente offers a complete portfolio with specialised products and solutions. As an international hub, the trade fair is a vital platform for Global Sourcing, Hospitality (HoReCa & Hospitality Interiors), Contract Business and Ethical Style.

Global Sourcing: At the heart of Europe

Ambiente is the largest and most international sourcing platform outside China. Specialised exhibitors display their products across six hall levels. These include handmade and sustainable items, as well as industrially produced goods.

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Ethical Style: Sustainable expertise

Naturally, sustainable goods are now a firm favourite in our product ranges. Consumers trace where goods were made, look at materials, recyclability and companies’ social and ethical policies. Ambiente is the main marketplace for products fulfilling these criteria.

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Hospitality

Ambiente is the central platform for the hospitality industry with offerings from the Dining and Living product areas. It also offers valuable synergy effects for the general contract business.

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Contract Business: Where successful partnerships start

The right business partners meet at this important marketplace for the contract business. Whether it's about furnishing offices, co-working spaces, banks, public authorities or public institutions: the industry benefits from the internationality and diverse synergies of Ambiente.

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