Online event on 28 October 2026, from 10:00 to 11:00 CET!

‘Why AI recommends your competitors – but not you’ with Maurice Marinelli, CEO and founder of findling. In cooperation with This is Marketing. Register free of charge now.

29.1. – 2.2.2027 Frankfurt am Main

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Ambiente – The Next Move in Lifestyle

It’s never the same, there’s always something new. The leading international consumer goods trade fair is a fantastic experience! Gain an overview of the global marketplace at Ambiente by observing the dynamic interplay of products and design, highlights and events.

International and creative: Ambiente

As the leading and most international consumer goods trade fair, Ambiente tracks every change on the market. The Dining, Living and Giving areas meet the needs of retailers as well as commercial end users. Ambiente offers a unique breadth of supplies, equipment, concepts and solutions. The fair showcases a great diversity of products for different living spaces and style directions. It opens up many possibilities by defining and homing in on tomorrow’s major themes: Sustainability, Lifestyle and Design, New Work, Future Retail and Digital Expansion of Trade.

Webinar: ‘Why AI recommends your competitors – but not you’

Online-Event ‘Why AI recommends your competitors – but not you’

28 October 2026 from 10:00 to 11:00 a.m. (CET) | In cooperation with THIS IS MARKETING

ChatGPT, Gemini and Perplexity already provide specific brand and retailer recommendations. In the webinar, Maurice Marinelli from findling explains why some companies appear in AI-generated responses while others do not, and which 3+1 practical tasks from 250+ GEO projects companies can implement directly.

Further information

New at Ambiente 2027

Better orientation, shorter distances and additional synergies: In 2027, Ambiente will further develop its product areas with a clear focus on visitors’ needs. Discover what’s new and find the products and solutions relevant to your business even more easily.

Table – a diverse offering with a clear focus
Global Sourcing Dining – consolidated for greater efficiency
Giving – with an expanded range of design and lifestyle products

Ambiente 2026 – Highlights

Final report

Find companies.

Connected with Ambiente 365 days a year.

Ambiente generates great energy which in turn promotes a steady flow of interaction, synergy and potential collaboration. Our exhibitors range from global players to niche artisans. The trade public here encompasses buyers and decisionmakers from all types of outlets throughout the distribution chain, as well as commercial buyers from industry, service providers and specialist visitors like architects, interior designers and project planners.

Ambiente Projects

Ambiente Projects consolidates the global offering in Hospitality Interiors, Contract Business and HoReCa.

Interior Looks

The Interior Looks area in Hall 3.1 will expand the Living section of Ambiente with a high-calibre interior design offering specifically for furniture and lighting manufacturers.

No. 1, including for Special Interest

Ambiente offers a complete portfolio with specialised products and solutions. As an international hub, the trade fair is a vital platform for Global Sourcing, Hospitality (HoReCa & Hospitality Interiors), Contract Business and Ethical Style.

Global Sourcing: At the heart of Europe

Ambiente is the largest and most international sourcing platform outside China. Specialised exhibitors display their products across six hall levels. These include handmade and sustainable items, as well as industrially produced goods.

More about Global Sourcing

Ethical Style: Sustainable expertise

Naturally, sustainable goods are now a firm favourite in our product ranges. Consumers trace where goods were made, look at materials, recyclability and companies’ social and ethical policies. Ambiente is the main marketplace for products fulfilling these criteria.

Further information on Ethical Style

Hospitality

Ambiente is the central platform for the hospitality industry with offerings from the Dining and Living product areas. It also offers valuable synergy effects for the general contract business.

Contract Business: Where successful partnerships start

The right business partners meet at this important marketplace for the contract business. Whether it's about furnishing offices, co-working spaces, banks, public authorities or public institutions: the industry benefits from the internationality and diverse synergies of Ambiente.

All the information on Contract Business