Online event on 28 October 2026, from 10:00 to 11:00 CET!

‘Why AI recommends your competitors – but not you’ with Maurice Marinelli, CEO and founder of findling. In cooperation with This is Marketing. Register free of charge now.

29.1. – 2.2.2027 Frankfurt am Main

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Why AI recommends your competitors – but not you

13 Oct 2026

Artificial intelligence is changing how people search for products – and, with it, how purchasing decisions are made. But why do some companies appear in recommendations from ChatGPT, Gemini and other AI tools while others do not? This is exactly where the next online event hosted by Messe Frankfurt’s consumer goods fairs comes in. On 28 October 2026 from 10 a.m. to 11 a.m. CET, GEO expert Maurice Marinelli will use practical examples to show how companies can improve their visibility in AI-generated answers.

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AI is increasingly becoming a gatekeeper between companies and their customers. Alongside traditional search engine optimisation, this makes another question increasingly important: how can brands and products become visible in generative AI systems?

Maurice Marinelli is the founder and Managing Director of SEO agency findling. He brings experience from more than 250 GEO projects for well-known brands including Panasonic, Kellogg’s and Lidl directly to the online event. Using practical examples, he will explain why some companies appear in AI-generated answers while others are barely mentioned – and derive 3+1 practical takeaways for greater AI visibility.

The free online event, held in cooperation with This is Marketing, will take place on 28 October 2026 from 10 a.m. to 11 a.m. CET in German and English.

Registration is available here: AI Visibility: How to Get Your Business Recommended

Next trade fair dates

Ambiente, Christmasworld and Creativeworld will take place at the Frankfurt exhibition grounds at the end of January 2027. Once again, the Compass Talks will kick things off on the preceding day, 28 January 2027.

Ambiente/Christmasworld: 29 January to 2 February 2027
Creativeworld: 29 January to 1 February 2027

Note for journalists:

For daily news updates, expert insights and retail inspiration, please visit Conzoom Solutions. With the Conzoom Circle network, Messe Frankfurt connects the most important international platforms for the global consumer goods and retail sector, bundling industry knowledge and expertise online.

Press releases & Images:

ambiente.messefrankfurt.com/press I christmasworld.messefrankfurt.com/press I creativeworld.messefrankfurt.com/press

On social media:

www.facebook.com/ambientefair I www.instagram.com/ambientefair I www.linkedin.com/company/ambientefair

www.facebook.com/christmasworld/ I www.instagram.com/christmasworld.frankfurt/ www.linkedin.com/company/christmasworldfrankfurt

www.facebook.com/creativeworld.frankfurt I www.instagram.com/creativeworld.frankfurt/ www.linkedin.com/company/creativeworldfrankfurt

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