Dreams, Facts, Stories – the overarching trinity
The overarching three themes DREAMS FACTS STORIES runs through all three Ambiente Trends 26+. It encourages optimism even in challenging times, inspiring us to pursue new ideas and revive motivating memories. dreamlike expresses the yearning for imagination and confidence. Surreal, fairy-tale settings open up spaces where visions of a livable future can take shape. timeless embraces the continuity of familiar design while reinterpreting it – a reminder of what endures and sustains us. curated highlights the art of careful composition: individual objects enter into dialogue and, in interplay, unfold a new, harmonious overall effect.
brave – bold, expressive, imaginative
Brave celebrates the joy of experimentation. Contrasting materials and techniques enter into unexpected collaborations: craftsmanship meets technology, retro elements meet digital transformation. Playful colours and expressive shapes create spaces that unite beauty and function. Figurative motifs such as animal depictions or floral prints underscore the narrative character.
light – airy, ethereal, visionary
Light brings clarity and ease. Transparency, flowing materials and subtly dynamic structures create spaces with visionary appeal. Designs that seem weightless shift between calm and energy. Pastel tones, silvery surfaces and shimmering effects introduce a new sensuousness into everyday life. Light evokes an atmosphere where delicacy and strength meet in harmonious balance.
solid – enduring, timeless, versatile
Solid responds to the desire for lasting yet versatile living worlds. Modular furniture, clean forms and a bold colour palette stand for durability. At the same time, unconventional materials, recycled resources and geometric structures introduce a fresh modernity. Solid combines functionality with self-assurance and places quality and sustainability at the centre.
A guide and ordering aid for the trade
For many years, the Ambiente Trend Area has been regarded as an international compass for style directions in the consumer goods sector. It provides valuable orientation and inspiration for purchasing decisions to trade visitors from retail, design, hospitality and contract furnishing. The renowned trend experts of Stilbüro bora.herke.palmisano derives the Ambiente Trends 26+ from global currents in design, fashion, art and lifestyle. With precise analysis, it formulates answers to the pressing question of how we want to live today and tomorrow. “The new trends unite optimism with creative enthusiasm. They demonstrate how design can become a tool for positive change,” says trend expert Annetta Palmisano of Stilbüro bora.herke.palmisano.
Next trade fair dates:
Ambiente will again be held in early February, concurrently with Christmasworld and Creativeworld at the Frankfurt exhibition grounds.
- Ambiente/Christmasworld: 06 to 10 February 2026
- Creativeworld: 06 to 09 February 2026
Note for journalists:
Discover further news, expert knowledge and ideas for retail on Conzoom Solutions. With the Conzoom Circle network, Messe Frankfurt links the most important international platforms for the global consumer goods and retail industry and bundles industry knowledge and expertise.
Press releases & images:
- ambiente.messefrankfurt.com/press
On social media:
Hashtags:
- #ambiente26 #ambientefair
