TUBE cooler backpack - brand BE CooL

We wanted to create with the brand BE CooL - cool bag with a difference, a cool bag that did not look like one. WUNASIA is a German family business. We are very proud that, using design, quality, functionality and premium workmanship, we have achieved this goal with our BE Cool bags.

Design, of course, is always key, and new trends constantly inspire by BE Cool designers to create models that expertly combine style and convenience.

BE CooL is trend, so we design our coolers in high quality materials and for different activity´s. Founded in 2000, WUNASIA design their products in-house and keep a close eye on production quality. Our coolers are versatile, also ideal for leisure use.

BE CooL presents in 2026 natural color tones inspired by nature. Modern Beige, Cream White and Canyon Brown will expand the collection. High-quality materials and craftsmanship have distinguished our brand BE CooL for 26 yeras now.

We wanted to create with the brand BE CooL - cool bag with a difference, a cool bag that did not look like one. WUNASIA is a German family business. We are very proud that, using design, quality, functionality and premium workmanship, we have achieved this goal with our BE Cool bags.

Design, of course, is always key, and new trends constantly inspire by BE Cool designers to create models that expertly combine style and convenience.

BE CooL is trend, so we design our coolers in high quality materials and for different activity´s. Founded in 2000, WUNASIA design their products in-house and keep a close eye on production quality. Our coolers are versatile, also ideal for leisure use.