ATLAS SIMEC
Address
ATLAS SIMEC
Ahl Loghlam RN 9 Ain Harrouda Tit Mellil
20640 Casablanca
Marokko
Telephone+212 5220-73030
Discover more from us
About us
SIMEC: Leadership and Innovation in the Production of Household Articles
For over six decades, SIMEC has positioned itself as an undisputed leader in the Moroccan market, dedicating its expertise to excellence in the production of superior quality household articles.
About US
SIMEC embodies the very essence of innovation and commitment in the production of household articles. Founded in 1962, our company has emerged as a key player, offering a wide range of over 500 articles designed to simplify daily life under the iconic brand ATLAS.
Our Commitment to Quality
At the heart of SIMEC’s mission lies the creation of innovative and high-quality products that meet the varied requirements of our customers and distributors for equipping households and professionals. Our commitment to excellence is consistently recognized through the continued trust of our customers and our strong position in the market.
High- Tech Facilities
Our production capacity is supported by advanced injection molding machines, ranging from 80 to 1600 tonnes, ensuring exceptional precision and efficiency. Additionally, our blow molding machines, with capacities ranging from 0.5 to 220 liters, play a central role in creating high-quality products. Thanks to this infrastructure, our production capacity reaches 12,000 tonnes per year, demonstrating our commitment to quality and our ability to meet the growing market demand.
Social Contribution
As a socially responsible company, we employ nearly 500 people directly, significantly contributing to job creation in the region. Our continually expanding network also generates over 1500 indirect jobs, reinforcing our positive impact on the local and national community.
ATLAS – An Intuitive Brand
SIMEC markets its articles under the brand ATLAS, specializing in various areas such as garden furniture, kitchenware, food containers, laundry articles, and household cleaning accessories. ATLAS symbolizes our commitment to providing products with understandable and innovative designs aimed at customer satisfaction.
Environmental Responsibility
We acknowledge our responsibility to the environment and adopt sustainable practices in the production of our household articles. We emphasize the integrated recycling of plastic materials in our production. Our commitment to sustainability and environmental responsibility guides our actions, contributing to reducing our environmental footprint through the use of green energy and promoting a circular economy.
International Expansion under Partner Brands
In addition to our national presence, SIMEC has successfully expanded its influence internationally by collaborating with partners to market our products under their own brands. This strategic approach allows us to leverage our expertise and high-quality products to meet the diverse preferences of global consumers.
Our ATLAS brand embodies excellence and innovation in the production of household articles for over 60 years. We remain committed to addressing the varied needs of our customers while maintaining high-quality standards. Our commitment to quality, innovation, and environmental responsibility remains at the core of our mission. As a privileged partner, we look forward to continuing to simplify your daily life!
Keywords
- Plastic manufacturer
- Food Storage
- Outdoor furniture
- Storage boxes
- Cleaning items
Our Products

FRESH BOX Food Containers
FRESH BOX by Atlas: Elevating Your Food Storage Experience
FRESH BOX by Atlas redefines food storage, offering an unparalleled combination of innovation and functionality. This versatile solution simplifies kitchen organization while ensuring the freshness and longevity of your stored items.
Key Features:
Variety of Shapes and Sizes: FRESH BOX is available in square, rectangle, and round shapes, providing you with options to suit different storage needs. From smaller portions to larger quantities, FRESH BOX offers a range of sizes and capacities, from 300 ml to 16 L, ensuring the perfect fit for every kitchen organization requirement.
Preserving Freshness: Crafted from durable and food-safe materials free from Bisphenol A (BPA), FRESH BOX is designed to maintain the freshness of your stored food items. The airtight seals ensure that your ingredients remain flavorful and protected from external elements.
Secure Closure with 4-Point Security: The closure mechanism of FRESH BOX is fortified with a robust 4-point security system, ensuring an even more secure seal for your stored items. This advanced feature adds an extra layer of protection against leaks and spills, providing you with peace of mind whether storing in the refrigerator or on the go. The easy-to-use latches with 4-point security guarantee a tight and reliable closure, contributing to the worry-free and secure storage of your culinary essentials.
Air-Tight Sealing for Ultimate Freshness: FRESH BOX goes the extra mile to ensure your stored items remain as fresh as the day you stored them. The air-tight sealing technology creates an impermeable barrier, preventing air and moisture from entering the container. This feature is especially crucial for preserving the flavor, texture, and nutritional value of your food, providing you with the assurance that your ingredients are kept in optimal condition.
Leakproof Sealing solution: FRESH BOX by Atlas offers a leakproof solution for your food storage needs. Our containers are designed with a secure and advanced sealing system, ensuring that liquids stay where they belong—inside the container. Whether you're storing soups, sauces, or other liquids, you can trust Fresh Box to keep your food fresh and your storage space mess-free. Experience the convenience of leakproof food storage with Fresh Box by Atlas
Space-Saving Versatility with Stackable Design: FRESH BOX stands out with its pioneering and innovative stackable design. This unique feature not only maximizes storage efficiency but also ensures organized cabinets and a clutter-free space. Ideal for refrigerators, freezer, kitchen cabinet, pantries or any space-conscious area, FRESH BOX provides a smart and space-saving solution for your diverse storage needs.
Transparent Design for Easy Visibility: Enjoy the convenience of easily identifying the contents of your FRESH BOX containers. The transparent construction allows you to see what's inside without the need to open each container, streamlining your meal preparation and reducing food waste.
Microwave-Safe: FRESH BOX is designed to be microwave-safe, offering the convenience of reheating your favorite dishes directly in the container. To ensure safe usage, remember not to cover the box with the lid during microwaving. Remove the lid to allow proper ventilation.
Freezer-Friendly: Embrace the versatility of FRESH BOX by safely storing items in the freezer. The boxes are engineered to withstand freezing temperatures, ensuring that your frozen foods remain intact and protected until you're ready to use them.
Dishwasher-Friendly Convenience: Benefit from the plastic features of FRESH BOX by Atlas, making all our containers dishwasher-safe. Our material not only ensures the durability and longevity of the containers but also allows for easy cleaning in your dishwasher for effortlessly clean without compromising quality.
Versatile Applications for Various Food Items: FRESH BOX is designed to accommodate a wide range of food items, including fruits, vegetables, rice, pasta, cookies, and more. Its adaptable design makes it the perfect fit for diverse food storage needs.
Sleek and Practical: FRESH BOX is not just about functionality; it's about style too. Its sleek design and transparent construction add a touch of modernity to your kitchen, blending practicality with aesthetics.
Before Use: Wash with Water and Dish Soap: Before using your FRESH BOX containers for the first time, ensure thorough cleaning by washing them with water and soap. This step ensures that your containers are ready for safe and hygienic food storage.
Available Colors: FRESH BOX is available in a range of contemporary colors, allowing you to choose the one that complements your kitchen decor and personal style.
Elevate your food storage experience with FRESH BOX free from Bisphenol A (BPA) by Atlas – where innovation, durability, and efficiency converge. Transform your kitchen organization, keep your ingredients fresh, and embrace the brilliance of FRESH BOX for a well-organized and efficient culinary space.

OUTDOOR FURNITURE - Resin Chairs & Tables
Embark on a path of sustainable timeless design with the Atlas Outdoor furniture made with Eco-Friendly Resin. For over 30 years, our chairs and tables have redefined living and professional spaces, offering timeless elegance that aligns with eco-friendly practices.
Sustainable Production Process: Atlas is committed to a sustainable production process, ensuring that every chair and table in our collection is crafted using eco-friendly methods and materials. Experience the beauty of furniture that leaves a minimal environmental footprint.
Material Mix of Resin and Metal: The Atlas Outdoor collection Eco-Friendly Resin and Metal Furniture Collection introduces a harmonious blend of resin and metal, creating a durable and stylish combination that enhances the timeless design.
Recyclable Materials: Our commitment to eco-friendliness extends to the materials used in crafting our chairs and tables. We prioritize recyclable materials, allowing you to enjoy elegant furniture while contributing to a circular economy.
Low Environmental Impact: Choose furniture that aligns with your values. The Atlas Outdoor collection is designed to have a low environmental impact, promoting responsible consumption without compromising on style or functionality.
UV-Resistant Finishes: Our chairs and tables feature UV-resistant finishes, providing durability against sun exposure and maintaining their aesthetic appeal over time. Enjoy furniture that stands up to the elements while preserving its original beauty.
Durable Weather-Resistance: Crafted for outdoor use, our furniture collection is designed to withstand varying weather conditions, ensuring longevity and performance. Enjoy the durability of weather-resistant materials for both residential and contract environments.
Easy Maintenance: Simplify your life with furniture that requires minimal maintenance. The Atlas Outdoor collection is easy to clean and maintain, providing convenience without compromising on quality or aesthetics.
Space-Efficient Designs: Make the most of your living or working area with space-efficient designs. Our chairs and tables are crafted to maximize functionality without sacrificing the elegance of the collection, offering versatile solutions for various spaces.
Responsible Choices: Atlas Outdoor collection allows you to make responsible choices without compromising on enduring beauty. The timeless design of each piece contributes to the creation of spaces that reflect your commitment to sustainability.
Transform your spaces into havens of sophistication and eco-conscious living with the timeless and feature-rich Atlas Outdoor collection.

ATLAS Coolers
ATLAS Coolers & Fountains: Stay Refreshed Anytime, Anywhere
Introducing the ATLAS Coolers & Fountains collection, where innovation meets convenience to keep you refreshed on-the-go. Our range of plastic coolers, water cooler dispensers, and more are designed with key features to ensure a refreshing experience anytime, anywhere.
Coolers for Every Occasion: ATLAS offers a variety of plastic coolers ranging from 6 to 32 liters, suitable for various occasions. Whether you're at a picnic, beach outing, or outdoor event, our coolers keep your beverages cool and refreshing..
Water Cooler Dispensers: Our water cooler dispensers combine functionality and style, providing a convenient way to access chilled water. Enjoy the ease of dispensing cool water at the touch of a button.
Insulated for Optimal Temperature: ATLAS Coolers & Fountains are equipped with advanced insulation technology, ensuring that your beverages stay refreshingly cool or warm for extended periods. Experience optimal temperature control wherever you go, with the ability to maintain the coolest temperature for up to 12 hours.
Free from Bisphenol A: Prioritizing your health, ATLAS ensures that all coolers and fountains are free from Bisphenol A (BPA), offering you a safe and worry-free hydration experience.
Long-Lasting Durability: Crafted with durability in mind, our coolers and fountains are built to withstand the rigors of outdoor adventures. Invest in long-lasting companions for your hydration needs.
Portable and Lightweight: ATLAS understands the importance of portability. Our coolers and fountains are designed to be lightweight and easy to carry, ensuring that refreshment is always within reach.
Stylish Designs for Every Taste: Express your style with ATLAS Coolers & Fountains, featuring a range of stylish designs. Elevate your outdoor experiences with coolers that not only perform well but also look great.
Easy to Clean and Maintain: Hygiene is a priority. Our coolers and fountains are designed for easy cleaning and maintenance, ensuring that your hydration solutions remain fresh and ready for use.
Multipurpose Usage: ATLAS Coolers & Fountains are versatile, suitable for a range of beverages beyond water. Whether you're keeping your favorite sports drink cool or preparing a warm beverage, our products adapt to your needs.
Eco-Friendly Materials: Contributing to a sustainable future, ATLAS employs eco-friendly materials in the production of our coolers and fountains. Enjoy refreshment with a conscience.
Elevate your hydration experience with ATLAS Coolers & Fountains, where freshness, innovation, and durability converge to redefine the way you enjoy your favorite beverages. Stay refreshed, stay cool with ATLAS.

ATLAS Laundry
ATLAS Laundry Essentials range, where functionality meets innovation to enhance your laundry routine. With a diverse collection of plastic essentials including clotheslines, baskets, and basins, our laundry items are designed to simplify and elevate your daily laundry experience.
Durable Plastic Clotheslines: ATLAS offers a range of durable plastic clotheslines that withstand the elements. Enjoy a sturdy and reliable solution for air-drying your clothes, designed to endure various weather conditions.
Spacious Laundry Baskets: Our spacious laundry baskets provide ample room for your clothes, making laundry organization a breeze. Crafted from high-quality plastic, these baskets are lightweight yet robust, ensuring longevity and ease of use.
Multi-Purpose Plastic Basins: ATLAS plastic basins are versatile and cater to various laundry needs. Whether used for soaking, handwashing, or organizing laundry essentials, these basins are an indispensable addition to your laundry arsenal.
Stackable Design for Space Efficiency: ATLAS Laundry Essentials feature a stackable design, optimizing space in your laundry area. Easily organize your laundry items without compromising on valuable storage space.
Easy to Clean and Maintain: Designed with practicality in mind, our laundry items are easy to clean and maintain. The plastic material ensures a quick and effortless cleanup, contributing to a hassle-free laundry routine.
Ventilated Design for Odor Control: ATLAS understands the importance of keeping your laundry area fresh. Our plastic baskets a ventilated design, promoting air circulation to control odors and maintain a pleasant environment.
Stylish and Functional Design: Beyond functionality, ATLAS Laundry Essentials boast a stylish and modern design. Elevate the aesthetic of your laundry space while enjoying the convenience of thoughtfully crafted items.
Assorted Colors for Personalization: Express your style with ATLAS Laundry Essentials available in assorted colors. Personalize your laundry area with a range of vibrant options that suit your preferences and complement your home decor.
Robust Construction for Longevity: ATLAS takes pride in offering laundry items built to last. The robust construction of our plastic essentials ensures longevity, providing reliable solutions for your laundry needs over time.
Versatile Usage Across Environments: Whether you have a dedicated laundry room or a compact laundry space, ATLAS Laundry Essentials adapt seamlessly. Their versatility makes them suitable for various environments, ensuring practicality wherever you choose to use them.
Upgrade your laundry routine with the ATLAS Laundry Essentials range, where durability, style, and functionality converge to redefine the way you approach laundry.

SMARTBOX Storage boxes
SMARTBOX by Atlas redefines intelligent organization with its innovative design and exceptional features. This versatile storage solution is crafted to simplify your storage needs while providing unmatched durability.
Key Features:
- Stackable Brilliance: SMARTBOX is not just a storage solution; it's a stacking marvel. Its special stackable feature allows you to maximize your storage space vertically, making it ideal for closets, garages, or any area where space optimization is crucial.
- Different Sizes and Volumes: SMARTBOX offers a range of sizes and volumes to cater to your diverse storage requirements. From smaller essentials to larger bulk items, SMARTBOX has the perfect size for every organizational need.
- Modular Design for Versatile Arrangements: SMARTBOX introduces a modular design, allowing you to create personalized arrangements tailored to your space. Whether you prefer a neat, stacked configuration or a modular setup for easy access to specific items, SMARTBOX adapts to your organizational preferences, offering versatility and flexibility in storage.
- Durable Construction: Crafted from durable plastic with a sophisticated matte texture, SMARTBOX is built to withstand the test of time. The hinged latch clip lids add an extra layer of protection, keeping out bugs, dust, and dirt. This robust construction ensures that your items remain secure and well-preserved.
- Fortified Closure: The closure is where SMARTBOX truly excels. Featuring latch clip lids, this storage solution provides a secure seal, ensuring that your belongings are shielded from external elements. Enjoy peace of mind knowing that your items are protected in every season.
- Effortless Access: The hinged latch clip lids not only provide security but also allow for easy access. Open and close with ease, making your organizational tasks seamless and efficient.
- Enhanced Mobility with 4 Wheels: SMARTBOX takes mobility to the next level by incorporating four wheels into its design. This feature enhances the ease of moving your items, allowing you to effortlessly glide your SMARTBOX from one space to another. Whether you're rearranging your living space or transporting items, SMARTBOX with four wheels makes the process smooth and convenient.
- Sleek and Practical: SMARTBOX is not just about functionality; it's about style too. Its sleek design, coupled with the matte plastic texture, adds a touch of modernity to your storage spaces, blending practicality with aesthetics.
- Versatile Applications: SMARTBOX is designed for versatility. Whether you're storing clothing, bedding, or miscellaneous household items, its adaptable design makes it a perfect fit for various storage needs.
- Available Colors: SMARTBOX is available in a range of contemporary colors, allowing you to choose the one that complements your personal style and home decor. Choose from transparent and opaque options for a storage solution that suits your preferences.
- Eco-Friendly Material : SMARTBOX Opaque is not just a storage solution; it's a commitment to sustainability. Crafted from eco-friendly materials, this storage solution minimizes its environmental impact. Choosing SMARTBOX Opaque means embracing a storage solution that aligns with your values, contributing to a greener and more sustainable lifestyle.
Elevate your storage experience with SMARTBOX by Atlas – where innovation, durability, and efficiency converge. Transform your spaces, simplify your life, and embrace the brilliance of SMARTBOX for a clutter-free and organized living.