Our story
Our brand, Shimoyama was founded in Tokyo in 2018. It was derived from a small drink during a trip of the two female founders, Yamada Kumiko and Han Dongshuang, at a tachi-nomi sake bar, which is drinking while standing in Japanese, in Tokyo Station.
They asserted that among the Japanese brands they distribute, some are quite well-designed and beautiful, but not able to reach general consumers because of the high price, while some are unpretentious and reasonably priced, but fail to take advantage of trends to get attention from consumers.
With an in-depth understanding of the household goods trade, the two made up their mind to create a new brand together, taking one character from each’s name, which comes to Shimoyama (Shimo for Shuang in Chinese and Yama for Yamada in Japanese). They are dedicated to creating a lifestyle that is "practical and beautiful" in the meantime, with a reasonable price to enchant general consumers with ease of use as well as an aesthetic experience.
Our mission
At Shimoyama, our aim is to bring comfort and convenience to everyday life through creative designs. Simplicity, convenience, and utility are the brand concepts we always pursue.
Not only have we got the practical products but we can also guarantee that they are of the finest quality. Our customers are our top priority and through our products, we will keep working hard and devoting ourselves to providing good products and services for a better life.
