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6 – 10.2.2026 Frankfurt am Main

Exhibitors & products at Ambiente 2025

Overview

SEIK Publisher, Stationary, Gifts

About us

What would life be without adventure? Quite monotonous, routine and insanely boring. However, anyone can easily add excitement to their life. For example, with inspirational quotes, good deeds and new adventures. We have been doing this since 2011.

    We listen, innovate, and work for you

    Our goal is to inspire and make people happier. Our product development begins in collaboration with our retailers. We listen to our partners’ needs, gather local stories and legends, and innovate – finding new ways to present these stories through packaging and simple design. We aim to be long-term partners for our retailers.

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    What would life be like without adventure?

    Our journey began when we were 8th-grade students publishing a Happy Calendar. We noticed that those around us weren’t as happy as they could be. Unsure if it was due to the grey, dark winter or something else, we decided to take action. We created a calendar with a daily challenge, such as “Hug,” “Smile,” or “Drink milk.” These simple activities aimed to bring joy to each day. In our first year, we released 1,000 calendars that quickly sold out within weeks, prompting us to continue.

    Five years later, we rebranded as SEIK Publisher and expanded our reach across the Baltics, Nordics, Central Europe, and beyond. Our goal with every product remains the same: to inspire people, offer adventure, and bring happiness. Over the years, we’ve launched over 1000 different products.

    Today, we’re still a small team of young, creative individuals, constantly seeking new ideas to inspire you.

    Rudolf-Gustav Hanni / Founder of SEIK Publisher

    • Why do we want you to be happy?

    Even the ancient Greek philosophers believed that being happy was the most important goal of life. We took it to heart. We create inspiring products to help you find your way to happiness.

    • Who do we act for?

    We are committed to making every person’s life in the world a little happier. There are many more steps to go there and you can help by sharing us with your loved ones.

    • How do we really do that?

    We have discovered that by living to the fullest every day, undertaking exciting adventures or inspiring your loved ones, it is possible to be happy. That’s why we create our products.

    OUR BESTSELLERS:

    Unique Story, Minimalistic Design, and Practicality Make Bestsellers

    Our products are year-round bestsellers in our retailers’ stores, from Valentine’s Day to Back to School to Christmas. Explore our top-selling products.

    SEIK VALUES:

    • Being happy starts with small steps

    We think that if you do something nice for someone, it makes them want to do something nice for others too. It’s like starting a chain reaction of good deeds all around the world. You could be the one to start it off.

    • Every day is an adventure

    We started with SEIK to inspire people to have more adventures every day. We believe that by taking on simple challenges, bringing loved ones together, and sharing joy, we can make each day more adventurous.

    • Minimalist and Nordic design

    Simplifying things is an art. We’re young and innovative designers from Estonia, in Northern Europe, drawing love and inspiration from minimalist Nordic design.

    • We’re tracking our footprint

    We pack thinly, do not use plastic, recycle as much as possible and are constantly looking for new ways to leave a smaller footprint.

    We Partner with Handpicked Local Stores Across Europe

    Our journey began as Happy Calendar, a Student Company. Each day featured a challenge like “Give a hug,” “Give a smile,” or “Help a neighbour.” In our first year, we sold all 1000 Happy Calendars, with many customers ordering more. However, we ran out of stock. Initially, we sold in local design stores and bookstores.

    As our mission to inspire people to have adventures grew stronger and Estonia became too small for us, we expanded our horizons. We translated our products and met our first resellers outside Estonia. Our journey led us to venture into various markets across Northern and Central Europe, sharing our vision with a wider audience.

    Today, we collaborate with over 200 retailers and over 3000 locations across Europe and beyond, offering products in 10+ languages. We partner with innovative bookstores, design shops, souvenir stores, and museums.

    Every day, we strive to bring our vision to life, spreading happiness and adventure worldwide.

    Free & Fast Delivery

    We prioritize packing and shipping most orders on the same day and delivering within 1-4 working days. Stores ordering 100€ or more enjoy free delivery.

    Convenient Online Ordering

    With our retailer portal, you have an easy overview of ordered products, shipments, and new arrivals. Place your orders within minutes.

    We innovate products with you

    We are looking for local stories and products to add a new twist. Tell us, what your customers are looking for and we will come up with a bestseller product idea together.

    Our product groups

    Keywords

    • Gifts
    • Stationary
    • Publisher
    • Geschenke
    • Socks

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