Rolser S.A.
Address
Rolser S.A.
P.I. Les Galgues, C/ Metalurgia, 6
03750 Pedreguer (Alicante)
Spain
Telephone+34 965 76 07 00
About us
The Company
Constant innovation to respond to -and even anticipate- the aesthetic and functional needs of consumers; respect for the environment, with a firm commitment to the future of our planet, and high standards of quality and safety, have made Rolser the undisputed leader in the essential segment of its activity, namely the manufacture of shopping trolleys.
In Spain, it is the brand chosen by the majority of households, followed at a great distance by its competitors: of Spanish households that have a shopping trolley (65%), more than half (51.4%) are Rolser trolleys (source: GFK - April 2023).
The company has been manufacturing shopping trolleys for more than 50 years, and alongside them, bags, ladders and ironing boards complete a multi-market portfolio with the common denominator of making people’s lives easier.
Since its early days, Rolser has been a benchmark for other manufacturers, with models such as the Plegamatic which, in 1975, revolutionised the market by offering an elegant hand-held bag that could easily transform into a useful shopping trolley.
From its main manufacturing plant, with more than 21,000 m2 and located in Pedreguer (Alicante), the company continues to reinvent itself while striving to remain at the forefront in optimising resources, materials, designs, technology, safety...
This innovative nature is also present in its business philosophy which, from the outset, has led it to foster the work-life balance of its employees, thus increasing their happiness.
Just like its shopping trolleys, Rolser is always on the move and is constantly advancing in its search of an easier, healthier and more sustainable world.
The brand is present in more than sixty countries across five continents.
Exports are undoubtedly one of the factors that have contributed most to its growth and currently account for 25% of its turnover. This internationalisation is further strengthened by its presence at the most important trade fairs around the world.
But Rolser’s success, both inside and outside Spain, owes much to its philosophy, defined by the involvement and spirit of sacrifice of a restless and committed team, and also marked by the constant reinvestment of its profits.
There is no other factory in Europe with its degree of specialisation, which manufactures its own customised machinery and with such a high level of investment for so few products: around 1 million euros per year.
All this allows Rolser to achieve the highest standards of quality and safety, with an exceedingly high ability to adapt to any need that the market or a specific customer may require.
Thus, Rolser exports much more than just shopping trolleys and ironing boards. It exports QUALITY, SUSTAINABILITY, FASHION, INNOVATION and HEALTH.
- Products that make life easier
Under the new concept Today’s life made easy, in line with its mission to make people’s lives easier, Rolser has reorganised its multi-product portfolio into two universes: At Home, under which it markets its ironing boards and ladders, and In Motion, which integrates its shopping trolleys and tote bags.
Functionality, design and quality are the central focus of all the brand’s products, in which safety and concern for health and the environment are very much present.
This results in useful, long-lasting and reliable products, with very neat aesthetics that allow the user to be fashionable, contribute to their physical fitness, preserve the environment and make everyday activities such as shopping and household chores more pleasant.
Manufacturers since 1963 of shopping trolleys, ladders, stools and ironing boards.
Our product groups
More about us
Special Interests
Keywords
- chassis
- bag
- shopping trolleys
- shopping
- ironing boards
