Walter Gropius watches are a tribute to the founder of the Bauhaus and therefore the perfect statement for all fans of the brilliant architect and visionary. Walter Gropius revolutionized the approach to art, design and architecture. As the founder of the Bauhaus, he is considered a pioneer of modern architecture. But what would a watch designed by Gropius have looked like?

The design of Walter Gropius watches does not imitate Gropius' design style, but reinterprets it.
but reinterprets it. Bauhaus stands for timeless design, minimalism, but above all for experimentation. Walter Gropius watches address precisely this aspect and make the playful and curious aspect of the Bauhaus visible. Poppy colors based on the primary colors blue, yellow and red, colored hands and graphic dials are characteristic of the new watch collection. On the one hand, the design of the watches refers to the architecture of the state Bauhaus in Dessau and the artistic work of its famous students and lecturers. On the other hand, the design of the watches is based on the Memphis Group's design principle »Form Follows Fantasy and Fiction«.

The J. Albers collection was created in the style of Josef Albers' »Homage to the Square« painting. In 2019, the WG005-01 model received the Good Design Award.

Contour

The contour, as a design element, plays a central role in the context
of the Bauhaus. The pursuit of the synthesis of art, craftsmanship and
technology, and the emphasis on clear lines and geometric forms
shaped the design principles.

The contour, as the outer outline of an object or form, was used in the
Bauhaus as a means of reduction and abstraction. Artists and
artists and designers at the Bauhaus strove for functional and aesthetically pleasing
solutions, and the clear delineation of forms through contours made it possible to
precise definition of structures.

In analogy to Oskar Schlemmer's triadic ballet, designer Daniel Eltner has composed these abstract segments by Moholy-Nagy into a face: speaking, seeing and hearing have been reflected with the stylistic device of irony. This clock design is also a tribute to Daniel Eltner's friend Alessandro Mendini, the famous Italian designer who was an ardent admirer of the Bauhaus.

Walter Gropius' first automatic watch was awarded the Good Design Award - the oldest design prize in the world - even before it was officially launched.

The »Atrium« offers an insight into Bauhaus architecture in two ways. Through the glass back of the watch, you can look through a metal construction directly into the heart of the watch: the automatic movement. The construction is based on the window bars at the Bauhaus in Dessau and emphasizes the light-flooded glass and steel architecture of Walter Gropius.

The famous window front is repeated on the black dial. The colored windows suggest that the viewer is standing in the atrium. They are also modeled on the mystical incidence of light through the stained glass windows in the chapel of Notre-Dame-du-Haut in Ronchamp. Using this example of industrial and sacred architecture, Walter Gropius symbolizes the necessary coexistence of rationality and function as well as subjective sensations and emotions in an industrial product.

Walter Gropius watches are a tribute to the founder of the Bauhaus and therefore the perfect statement for all fans of the brilliant architect and visionary. Walter Gropius revolutionized the approach to art, design and architecture. As the founder of the Bauhaus, he is considered a pioneer of modern architecture. But what would a watch designed by Gropius have looked like?

The design of Walter Gropius watches does not imitate Gropius' design style, but reinterprets it.
but reinterprets it. Bauhaus stands for timeless design, minimalism, but above all for experimentation. Walter Gropius watches address precisely this aspect and make the playful and curious aspect of the Bauhaus visible. Poppy colors based on the primary colors blue, yellow and red, colored hands and graphic dials are characteristic of the new watch collection. On the one hand, the design of the watches refers to the architecture of the state Bauhaus in Dessau and the artistic work of its famous students and lecturers. On the other hand, the design of the watches is based on the Memphis Group's design principle »Form Follows Fantasy and Fiction«.

The J. Albers collection was created in the style of Josef Albers' »Homage to the Square« painting. In 2019, the WG005-01 model received the Good Design Award.

Contour

The contour, as a design element, plays a central role in the context
of the Bauhaus. The pursuit of the synthesis of art, craftsmanship and
technology, and the emphasis on clear lines and geometric forms
shaped the design principles.

The contour, as the outer outline of an object or form, was used in the
Bauhaus as a means of reduction and abstraction. Artists and
artists and designers at the Bauhaus strove for functional and aesthetically pleasing
solutions, and the clear delineation of forms through contours made it possible to
precise definition of structures.

In analogy to Oskar Schlemmer's triadic ballet, designer Daniel Eltner has composed these abstract segments by Moholy-Nagy into a face: speaking, seeing and hearing have been reflected with the stylistic device of irony. This clock design is also a tribute to Daniel Eltner's friend Alessandro Mendini, the famous Italian designer who was an ardent admirer of the Bauhaus.