Today, Linc Ltd. is one of India’s most trusted writing instrument brands. Incorporated in 1976 by Mr. Surajmal Jalan, the company is currently credited with producing a staggering 2.5 million writing instruments daily. Steered by its Managing Director Mr. Deepak Jalan along with his team of competent Directors, one of the top stationary companies in India and an established household name, boasting an annual turnover of Rs. 360 crores.
The growth saga
Since its inception, Linc Ltd. has continued to thrive on its brand ethos to deliver innovative, user-friendly, and quality products and offer them at affordable prices to the end consumers. Adhering to a strong company mission of “establishing the company as a global brand known for its values, assertiveness, and the acumen to adapt to an ever-changing environment”, the growth story has been nothing short of prolific. Riding on the exemplary leadership skills and futuristic vision of Mr. Jalan and the top management, the company has moved from strength to strength and has spread its wings to being present pan-India as well as in 50 countries across the world now.
With around 10% share in the Rs 3,500-crore organized market in India, the company, with1000-plus proud employees, has always been abreast of its competitors by dint of its innovative product portfolio, a wide array of products, premium quality, and minimalistic yet classy look vis-à-vis all its offerings.
Demonstrating increased brand-spend efficiency, the company is continuously investing in technology, research, and development, with a single objective of being numero uno in the industry. The state-of-the-art manufacturing facilities in Kolkata and Umbergaon (Gujrat) are characterized by a high degree of automation complimented by cutting-edge R&D processes, work ethics, and necessary certifications like ISO 9001.2008.
Pens and much more
With the unparalleled experience of over four decades of delivering distinctive quality products in the market, the product portfolio is an enviable one boasting of ball pens, retractable ball pens, gel pens, stylus pens, notebooks, erasers, pencils, pencil boxes, office stationery and much more. Linc Ltd. is also engaged with Mitsubishi Pencil Co. Ltd, Japan, and Deli, China to exclusively package, distribute and market their Uni-Ball brand of pens in India.
Futuristically, the company is extremely bullish about its Pentonic brand of pens which was launched in FY19 and has taken the market by storm. Launched with ball pen and gel pen variants, it has quickly established itself as one of the leading brands in the Rs 10 price segment. Available pan-India, this brand is now one of the leading volume drivers for the company.
