Asha Handicrafts is a brand with a “Hope” for artisans from India, where Ideas are handcrafted into beautiful and luxurious life style products. Incepted in 1975, today we are an SEDEX & Fair Trade certified company working with more than 800 artisans from across the country. Our vision and mission is to provide marketing support to our artisans through a sustainable global market and help them to preserve the art and craft of India. 

The unique aspect about Asha's model is that the profits that are generated from the sale of the artisans' products are 100% ploughed back into welfare & development initiatives for the same artisans. Hence it is an approach, which provides both economic livelihood and social development with minimal amount of dependence on charity & donations.  

Our products include Wooden Games, Jewellery, Horn/bone, wood, ceramic, textile, stone, Paper and various handmade decorative products from all over the country. These versatile ranges of products are produced by artisan groups who have been working with us from last 25 to 30 years. Our philosophy is simple; fantastic, ethically sourced and yet commercial products to maximise sales and therefore maximise benefits to both our artisans and customers (www.ashahandicrafts.in).