Description
ICONS – Ingredients of Innovation
The right ingredients aren’t just what makes a great recipe—they contribute to timeless design and high-quality tools. At OXO, we bring those ingredients together to create products that are more innovative, accessible, and resistant. Along the way, we’ve made everyday tasks better, happier, and easier.
Our Ingredients of Innovation campaign celebrates four of OXO’s most iconic tools—each one a game-changer in its own right:
- Swivel Peeler
For easier meals, add a peel of ingenuity. Sharp stainless steel blades glide through even the toughest fruit and vegetable skins, while our signature non-slip handle provides comfort and control—even when wet.
- Salad Spinner
Put an innovative spin on dinner. Rinse and dry greens quickly and easily with our patented one-handed pump and brake system. Available in Glass, Stainless Steel, and Plastic, it’s a staple for fresh meals.
- Angled Measuring Jug
For easier meals, add a measure of convenience. The angled surface lets you read measurements from above, eliminating the need to fill, check, and adjust repeatedly.
- POP Containers
Our secret ingredient? Add a POP of freshness. With an airtight, space-efficient design, these containers keep dry food fresh and your pantry beautifully organised. Just POP it, fill it, and stack it.
These four tools represent the essence of OXO’s design philosophy: thoughtful innovation that makes everyday life better.



