The Portuguese paper products manufacturer for 85 years!
Ambar, founded in 1939, began as a binding company and has grown into a distinguished Portuguese brand recognized for its high-quality stationery, office supplies, school materials, and personal items such as organizers, diaries, and wrapping paper. The company’s journey has been marked by resilience; after a devastating fire, Ambar rebuilt, modernized its operations, and expanded its international reach. Today, it exports to over 23 countries across Europe, the GCC (Gulf Cooperation Council) countries, and the PALOP (Portuguese-Speaking African Countries).
The company’s vision is to become a globally recognized and preferred brand. Its mission centers on creating innovative, high-quality solutions tailored to diverse lifestyles and consumer needs. By focusing on differentiation and maintaining a strong commitment to innovation, Ambar consistently strives to meet and exceed consumer expectations.
Ambar’s core values are rooted in quality, design, research, innovation, and a steadfast commitment to social and environmental responsibility. These principles guide its operations and strategic initiatives, ensuring the brand remains at the forefront of its industry.
Organized into four key business areas, Ambar serves multiple markets. In the school segment, it offers a wide range of products, including backpacks, pencil cases, notebooks, and folders. For office needs, the company provides lever arch files, binders, diaries, and notebooks, all with innovative designs. Its home segment features stylish paper and card products, bags, and accessories catering to various consumer demographics. Additionally, AmbarScience, a dedicated division, develops high-quality educational and scientific toys validated by the University of Porto. These toys aim to foster creativity, knowledge, and essential skills in children.
Ambar’s production capabilities are impressive, with a monthly output of 500,000 notebooks, an annual production of 5 million lever-arch files, and the ability to print 30,000 km of paper and 55 million formats annually. This scale underscores the company’s operational strength and market presence.
Sustainability is a core focus for Ambar. The company holds FSC certification, ensuring its products are responsibly sourced and contribute to forest conservation and sustainable management. This commitment aligns with its broader goal of promoting environmental responsibility across all aspects of its operations.
Over the years, Ambar has achieved significant milestones. It underwent a rebranding and strategic business alignment in the 2010s, which solidified its market position. The brand has also been recognized as a Superbrand for excellence in the Portuguese market for four consecutive years, a testament to its enduring consumer trust and preference. Now celebrating 85 years of history, Ambar continues its legacy of innovation and resilience while looking toward the future.
For more information, visit www.ambar.pt or contact info@ambar.pt.
