Nido by Ann Van Hoey
“With Nido I believe I have reinvented classic white tableware. Nido is high-quality bone china tableware with a modern twist thanks to the combination of several graphic patterns.”
Ann Van Hoey has been designing tableware in bone china for Serax for over 10 years. The design process for her Nido tableware started with a fairly mathematical approach, which has defined her style over the years.
She used computer technology to generate the 3D models she needs to make her moulds. The drawing programme’s construction lines fascinated her so much that she made grateful use of them to develop various patterns. Using only very fine porcelain fired at high temperatures allows for such complex shapes and structures to be made. That is why bone china was chosen. Furthermore, thanks to the translucency of this type of porcelain, the patterns are more effective. She deliberately chose several patterns, which are very well combined, to break from classic white tableware.
When designing Nido, Ann first took into account the stackability of its shapes, an absolute must for the hospitality industry. She also designed a traditional round plate with a generous diameter so that the chef has a surface large enough to present a complete dish.
For the finishing, for the most part, she chose a translucent glaze that highlights the character of the flawless white porcelain. Some pieces are also finished with jade-green celadon.