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Scrub Daddy Europe B.V.

Adresse

Scrub Daddy Europe B.V.
Joop Geesinkweg 701 Rembrandt ka
1114 AB Amsterdam-Duivendrecht
Netherlands

Telefon+31 20 225 5266

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Über uns

Scrub Daddy is a leading Manufacturer of Innovative Cleaning Products.

The Scrub Daddy story...

Aaron Krause was 37 years old and running an international manufacturing company. An average workday meant tending to paperwork in the front office while also repairing machinery in the back. Dirty hands were a constant annoyance, so became the only product available to clean them with (a slurry of rocks and lotion known as GOJO). Using his 14 years of experience making urethane foam buffing pads, Aaron embarked on a mission to invent a more comfortable way to clean his hands.

A highly engineered polymer foam proved to be the perfect solution. In fact it worked so well Aaron knew he couldn’t keep it all to himself. He patented the design which was round in shape, grooved on one side, and featured two holes punched out of its center. He began marketing the hand scrubber to body shops where he was met with overwhelming opposition. They felt the product was nonessential and overly priced. Without the support of his target market Aaron had no choice but to surrender the idea, tossing the yellow foam into a box and writing the letters S-C-R-A-P across its side.

Aaron starting using a traditional dual-sided sponge to clean some garden furniture, but it immediately scratched the paint. He decided to try the old hand scrubbing foam which had been stored away. It worked shockingly well and didn’t scratch! As he continued cleaning, Aaron noticed the cold air temperature was causing the foam’s texture to change, becoming firmer. The more rigid consistency delivered an extra oomph of scrubbing power. Each time he then dunked the foam back into the soapy water, it softened and conformed more easily. After the furniture was clean he brought the scrubber in to the kitchen sink. With little effort and some running water, the mucky scrubber looked practically unused sparking its next test subject, the dishes. It was a match made in heaven. A smiling mouth was added to better clean utensils opening the door for another patent.

Despite having some sales, the smiling scrubber tool still wasn’t able to secure presence in any major retail store. One night while watching ABC’s Shark Tank, Aaron realised partnering with one of the “Sharks” could be the key to opening those retail doors. Backed with newfound TV confidence, he applied to the show. On October 25th of that year, Scrub Daddy premiered on season four, episode seven of the show. Aaron’s infomercial-like presentation grabbed the attention of celebrity “Shark” and prolific inventor, Lori Greiner, who secured the winning deal.

More products (screen cleaners, sponge Caddies, seasonal colors!) and presence in every major US retailer (plus several internationally!) meant it was again necessary to expand headquarters. To do so, they purchased the adjacent building which in turn doubled their footprint to 80,000 sq. feet. To compare, the company first operated within 5,000 sq. ft.

Evo Lifestyle Products launched Scrub Daddy in 2017 and are the sole distributor in the UK. In just a few years, our dedicated team has taken it from an unknown but unique cleaning sponge to become a staple cleaning product in homes across the country. Scrub Daddy is now become the number 3 Sponge/Scour brand in the UK, rising above some of the most recognised brands. Scrub Daddy has grown a massive 167% in the past year! With multiple product launches already this year, there’s no sign of Scrub Daddy slowing down! Assisted by our brand partners, the brand continues to take the social world by storm with continued viral hits across all platforms. Scrub Daddy has revolutionised the household cleaning category, bringing unique capabilities and a sense of fun to what were once routine chores.

Europe expansion

Available for the first time in Europe from QVC Germany in October 2015, followed by numerous drugstore chains that have since had various of our products in their range.

Since then, Scrub Daddy is present in over 10 European countries including Finland, Sweden, Iceland, Austria, Poland, Czech Republic, Hungary, Belgium, The Netherlands, Denmark, Greece and Malta.

Scrub Daddy developed working relationships with some on the top social influencers in the UK and Europe. One of the most popular ‘cleanspirers’ is Auri Katariina. Auri cleans filthy houses all over the globe for free! Scrub Daddy partnered with Auri in 2021 after we noticed her using some of our products including our PowerPaste.

Keywords

  • cleaning
  • sponge
  • scour
  • cleaning sponge
  • household