Mens Sana in Corpore Sano: A Healthy Mind in a Healthy Body

This vision, embodied by Sano's founder Bruno Landsberg, transformed a small factory into a thriving business. For over six decades, Sano has been dedicated to producing a wide range of products that maintain the cleanliness, hygiene, and health of millions of people in Israel and around the world.

• The Humble Beginnings
  Over sixty years ago, Bruno Landsberg founded a small factory for cleaning products. With just three employees, the company launched its first two products: mothballs in cellophane bags and a toilet detergent in an opaque pink plastic bottle, named "Sano." This name, derived from the Latin phrase "mens sana in corpore sano" meaning "a healthy mind in a healthy body," became the brand identity for all Sano products. The initial success of these products set the stage for the company's growth.
• A Legacy of Innovation and Quality
  Throughout its history, Sano has developed and marketed thousands of products across various categories, including laundry detergents, household cleaning and maintenance products, air fresheners and fragrances, insecticides, household paper products, toiletries, and cosmetics. The company's commitment to certain core principles has been unwavering: providing effective and high-quality solutions for cleaning and maintenance, preserving environmental quality, promoting equality among all employees and managers, and continuously listening to customer needs.
• Guiding Principles
  These principles remain the cornerstone of Sano's operations to this day. The company is dedicated to innovation, launching new and improved products annually that offer effective and quality solutions for home maintenance and cleanliness. The Sano website serves as a comprehensive resource, providing information, advice, and solutions to help maintain homes in the best possible way.
• Continuing Innovation
  In 2024, Sano continues to innovate, introducing a range of new products that align with its mission of providing high-quality solutions for home care and personal care. This ongoing commitment to innovation and customer satisfaction has solidified Sano's position as a leader in the industry.