Mission

We help people organize their daily lives with joy and ease.

• Active attitude.
• Mass market, focus on end consumers.
• Simple solutions, small helpers, compatible with today's lifestyle.
• Emotional aspect: The impact of an organized home/office.
• Reference to our products: containers, helpers.

Vision

Since our founding, we have combined the continuity and stability of a family business with the entrepreneurial spirit and innovative strength of our founder. Our employees, customers, the environment, and the economic health of the company are all equally important to us. Our Swiss roots and global perspective shape our culture. This is the cornerstone of our success both domestically and internationally.

• As a brand, we stand for long-term customer relationships, outstanding products and innovative, ecologically responsible production technologies and materials.
• We are industry leaders in the digitalization of our value chain and in the use of e-commerce tools to market our products.
• We use change as an opportunity, adapt agilely, take the initiative decisively and at the same time carefully navigate the risks.
• In every market in which we operate, we are among the top 3 in terms of sales and profitability.

Strategy

• Swiss origin
• Profitable growth
• Digital transformation
• Sustainability

Values

• Innovation - Be innovative to improve performance and sustainability every day.
• Commitment - Finish what you start. Within time and financial budget.
• Agile precision - Priorities, speed, quality. All three in view.
• Openness - Respect your critics and dare to speak your mind.
• Creativity - A fresh look at things every day. Playful.
• Respect - Honesty and transparency in everything we do.
• We are a team - Trust. Support. Share.
• Learning - Try something. Be brave. If it goes wrong, make sure we learn from it.
• Determination - Make decisions quickly. Execute them excellently. And act as if it were your company.
• Customer focus - Lead the customer and let their needs guide you.
• Eagle eye - See the big picture. Focus on the next step and master the detail.
• Enthusiasm - Be fully involved in your work. Be passionate about it. Celebrate success.