Brief Introduction of Snowhite 

1 Brief Profiles:
Snowhite – Qingdao Changlong Stationery Co., Ltd. is a professional stationery factory compositive for research and development, manufacturing and sales. The corporation was set up in May of 1988, a joint venture invested by China, U.S. and Taiwan, China. 

Vision  Being the most respected manufacturer in the writing instruments industry.

Missions  Being a leader, not a follower, in R&D and corporate management; Respect and opportunities for our customers, our suppliers and our individual employees; Contribution and responsibility to the communities in which we operate.

Strategies  A development strategy focused on building core competitive ability with technical and management innovations.

Core Values  Honesty, Integrity, Innovation, Responsibility

Management Ideologies  Being practical and truth seeking;
Being a pioneer in innovation, and doing the impossible;
                         Pursuing performance excellence.

Corporate Ideologies
Foster a corporate culture that enhances individual creativity and honors entrepreneurship  
Dedicate ourselves to continuous improvement in our business performance
Conduct business with uncompromising integrity and professionalism

2 Primary Products:

2.1 Free ink roller (various kinds of tips)
2.2 Free ink / Reservoir Highlighter
2.3 Ball pen & Gel pen with different tip specification (including Super Tank Gel Pen)
2.4 White Board Marker, Permanent Marker
2.5 Free Ink Brush Pen
2.6 Correction Pen 
2.7 Oil Pastel
2.8 Fountain Pen

3 Powerful Capacities of Research & Development and Manufacturing

3.1 Snowhite possesses various kinds of equipments, precise instruments and appliances that make Snowhite with strong ability for large scale production and independent products developments.

3.2 Snowhite possesses top-ranking mould processing equipment and expert engineers for design and make of mould. These entire make Snowhite possesses the same level for design and producing of mould as others in the world.

3.3 At present,Snowhite has an annual production capacity of 350,000,000 for pens, and 50,000,000 for correction pens. 

4 Brand 

4.1 In domestic market of China, the brand that the corporation mainly operate is “Snowhite”.

4.2 The brand “Snowhite” along with its products enjoys higher fame and larger market share. The brand of Snowhite is the only stationery brand that was certificated as the Chinese Well-known Trademark, China Top Brand and China Product Exemption from Quality Surveillance Inspection in Chinese stationery line. 

5 Excellent Ability of Quality Control

Snowhite passed ISO9001: 2000, ISO14001 and OHSAS18001, and becomes the first corporation that passed the three above-mentioned certificates at the same time in All China Writing Instrument enterprises. 

6 Excellent Ability of Comprehensive Management

In 2003, Snowhite started to take ERP communication management system made by SAP (Germany), and achieved the integration of communication system, the rationalization of process, dynamic of performance inspection and precision of enterprise management. This system helps Snowhite to improve the ability of comprehensive management to achieve the goal of setting an International managing System.

7    The Core Ability of Snowhite

To meet the competition in the market, Snowhite continuously advance the core competition ability of itself, indicated in below:

7.1    Excellent ability of quality control, especially for large-scale manufacturing. 

7.2 The capacity of research and development for many kinds of Hi-Tech products. This is shown in the following range of products: free ink products, super tank gel pens, retractable gel pens, and technology of dual color injection, etc.

7.3 Primary tech-research and products manufacture based on ink and tip.

7.4 Credit standing and service with the ability of excellent comprehensive management.

8    The Marketing Strategy of Snowhite

8.1 From 1988 when Snowhite was established, we were engaged in setting up a brand of Snowhite in Chinese market and getting better development and space in the field of students and office appliance.

8.2 From 1995, Snowhite started to have cooperation with many world famous stationery brands. In future international market, the goal of Snowhite is to produce more charming and more valuable products for more excellent stationery brands.