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Aussteller und Produkte der Ambiente 2025

Overview

ATLAS SIMEC

About us

SIMEC: Leadership and Innovation in the Production of Household Articles

For over six decades, SIMEC has positioned itself as an undisputed leader in the Moroccan market, dedicating its expertise to excellence in the production of superior quality household articles.

About US

SIMEC embodies the very essence of innovation and commitment in the production of household articles. Founded in 1962, our company has emerged as a key player, offering a wide range of over 500 articles designed to simplify daily life under the iconic brand ATLAS.

Our Commitment to Quality

At the heart of SIMEC’s mission lies the creation of innovative and high-quality products that meet the varied requirements of our customers and distributors for equipping households and professionals. Our commitment to excellence is consistently recognized through the continued trust of our customers and our strong position in the market.

High- Tech Facilities

Our production capacity is supported by advanced injection molding machines, ranging from 80 to 1600 tonnes, ensuring exceptional precision and efficiency. Additionally, our blow molding machines, with capacities ranging from 0.5 to 220 liters, play a central role in creating high-quality products. Thanks to this infrastructure, our production capacity reaches 12,000 tonnes per year, demonstrating our commitment to quality and our ability to meet the growing market demand.

Social Contribution

As a socially responsible company, we employ nearly 500 people directly, significantly contributing to job creation in the region. Our continually expanding network also generates over 1500 indirect jobs, reinforcing our positive impact on the local and national community.

ATLAS – An Intuitive Brand

SIMEC markets its articles under the brand ATLAS, specializing in various areas such as garden furniture, kitchenware, food containers, laundry articles, and household cleaning accessories. ATLAS symbolizes our commitment to providing products with understandable and innovative designs aimed at customer satisfaction.

Environmental Responsibility

We acknowledge our responsibility to the environment and adopt sustainable practices in the production of our household articles. We emphasize the integrated recycling of plastic materials in our production. Our commitment to sustainability and environmental responsibility guides our actions, contributing to reducing our environmental footprint through the use of green energy and promoting a circular economy.

International Expansion under Partner Brands

In addition to our national presence, SIMEC has successfully expanded its influence internationally by collaborating with partners to market our products under their own brands. This strategic approach allows us to leverage our expertise and high-quality products to meet the diverse preferences of global consumers.

Our ATLAS brand embodies excellence and innovation in the production of household articles for over 60 years. We remain committed to addressing the varied needs of our customers while maintaining high-quality standards. Our commitment to quality, innovation, and environmental responsibility remains at the core of our mission. As a privileged partner, we look forward to continuing to simplify your daily life!

 

Keywords

  • Plastic manufacturer
  • Food Storage
  • Outdoor furniture
  • Storage boxes
  • Cleaning items