Hi, we're Reduce. We keep your sip together, your day on track, and our planet in check.

It all started in 2006, at the Kreafle dining room table, with one idea: let’s make reusable drinkware that’s actually worth using. Fast forward, and that idea has turned into Reduce — a family-owned, Atlanta-rooted brand that’s shaking up the world of hydration. Our mission is simple: reduce single-use plastic with drinkware that works as hard as you do, no matter where life takes you.

With over 20 patents, a 100% lifetime guarantee, and designs that just make sense, we’re here to solve the “too many bottles” problem. Because you don’t need a drawer full of water bottles — you just need the right one.