Incall S.p.A. is the driving force behind MITAMA, the Italian stationery brand reference for creativity, originality and quality, thanks to the ability to offer a wide and distinctive mix of products for home, school and office.
With a broad range of products, Mitama stands at the forefront of the market, boasting a presence in over 3,000 retail outlets in Italy and abroad. The brand’s vision is clear: to bring color, joy, and style into people's lives, a mission encapsulated in its pay-off: Power to Color.
The product offering spans from stationery and paper goods to office storage and BTS sewing items (backpacks, cases, diaries), blending design and functionality in a contemporary framework. Mitama’s cutting-edge products are the result of Mitama Lab, a 100% Italian research and development center where creatives, marketers, designers, and engineers come together to bring ideas to life.
With expertise built since 1978, Incall S.p.A. is a leader in servicing large-scale distribution. Its operations are grounded in efficient delivery schedules, assortment analysis, and on-site retail support. Among Incall-Mitama awards are:
- The 'Best Player' in Stationery for Large-Scale Retailing (Nielsen) award in 2019,
- The 'Brands Award New Entry' in 2020 and 2022 for two backpack models, and
- The 'Champion of Growth' award in 2022, recognizing it as one of the 600 Italian companies with the best growth performance over the previous three years.
All our products meet International quality and certification standards, with a strong focus on eco-sustainability in the materials we use. Mitama's core brand values can be summarized in four pillars: Dynamism, Cheerfulness, Respect, and Ecology.
- Dynamism defines our proactive approach to activities and initiatives.
- Cheerfulness reflects the joy and passion we bring to our work, expressed through our vibrant products.
- Respect is evident in our commitment to offering excellent value for money and in our dedication to fostering positive relationships with customers, colleagues, and collaborators.
- Ecology underscores our careful selection of environmentally responsible materials for product development.
