OUR HISTORY

In the little village of Horred, along road 41 between Borås and Varberg, you’ll find craftsmanship in both walls and hands. Despite its modest size the village is characterised by one historical business

after the other. Horredsmattan is one of them. Horred is very much alive with a deeply rooted

tradition of craftsmanship, in a similar fashion to other towns and villages in the Sjuhärad region.

As far back as the 16th century the inhabitans of Sjuhärad began weaving textiles in their homes, and towards the end of the 20th century the region was responsible for half of the Swedish textile export. But even though Sjuhärad and Horred are bursting with tradition and classic Swedish design there’s a will and an audacity to try new things. Like the time in 1956, when the Brogeby brothers got their hands on a shipment of rain coats that weren’t selling, shredded them and began weaving rugs from the remains. That’s how Horredsmattan was born!