Ambiente Digital 2022 – FAQ

Opening up the digital platform

For exhibitors, the digital platform will start on 17.1.2022

For visitors, the digital platform will start on 4.2.2022

All functions are available from 11. - 15.2.2022.

Digital platform

The digital presence is already included in the obligatory media package for exhibitors. 

As soon as information is filled out in the MPM, the exhibitor can see directly in the preview how it will look on the website, in the app, etc. Unfortunately, the preview does not show the platform. Unfortunately, the preview does not show the platform, but looks exactly the same as in the exhibitor search on the website.

The digital platform will be activated for exhibitors on 17.1.2022 and for visitors from 4.2.2022. All functions will be available from 11 - 15.2.22.

The exhibitor passes are valid for both the face-to-face event and the digital platform. With your exhibitor pass you can use the digital platform for the entire duration of the event.

Visitor tickets are valid for both the face-to-face event and the digital platform. With your day ticket, you can use the digital platform for the entire duration of the event.

There is also the option of purchasing a ticket for the digital platform only.

To the ticket shop
Season ticket Ambiente digital addition (Digitale Platform)
Online EUR 20,-
Ambiente day ticket
(including a season ticket for the Ambiente digital addition (digital platform) and including access to Nextrade)
Online ticket EUR 28,-
Day ticket reduced * EUR 13,99
* For pupils, students, trainee

Your exhibitor profile, which you create via the Media Package Manager (MPM), will also be transferred to the digital platform. You will find information on the technical requirements below:


Exhibitors who have a Nextrade showroom can include it in their profile.

A detailed overview with the technical specifications can be found in the PDF "Technical data MPM" in the download area.

Google Chrome, Mozilla Firefox or Microsoft Edge are best suited for participation in the digital event. Mozilla Firefox and Google Chrome are the most stable browsers. Internet Explorer is not supported by the digital platform.

Structure of the platform

The platform and also the streams will be available in both German and English. At the top of the screen you will find the icon for switching languages.

In the "My Profile" tab, your personal data will be taken from your registration. You can change and add to this data at any time before the event. This data is used to present you with the best possible matches.

With the help of a mathematical algorithm and your user behaviour, we check the matches between your details in the networking section and the details of the other participants. If you open the details of the participant by clicking on the name, you will see the areas in which you have matches. You have the possibility to get other matches by changing your interests.

Under "Search Participants" in the Networking section, you can also find other participants. With the help of different filters & also with the search you can narrow down your results.

Once the exhibitor's main contact has access to the platform, they can customise their onboarding information such as product categories, interest in, search for, etc.

Visitors will be asked for the same information. If the answers match on both sides, they are suggested to each other.

The answers are considered in aggregate, i.e. the more information the better and the more matching answers the better the quality of the lead.

If there is still only one match or no match at all, they can also get in touch.

The platform opens for exhibitors on 17.1.2022 and the dashboard, the exhibitor search, the event search, the watch list and the trade fair planner, as well as the profile can be used.

From 11.2.2022, the platform will also be open to visitors and the press. Until 15.2.2022, all functions will be available, such as networking and interactions like chat, video call 1:1 or roundtables. From 1.3.2022, the platform will be completely closed to all.

Selected videos and presentations from the event will still be available on demand on Conzoom Solutions after 1 March 2022.

Helpful explanatory videos on the platform are available here. You are also welcome to listen to our podcast, which introduces Messe Frankfurt's hybrid event format.

Video call

People who are in different locations can use a videocall to talk on the phone and see each other via video at the same time.

You can participate in a video call with a laptop, PC or mobile device. To be able to use all the functions of a video call, you need a device with a camera and a microphone.

Mobile devices may have limitations due to different versions of the various operating systems.

As soon as you open the exhibitor profile, you will find exhibitors' staff members who are available for a video call. You can start the videocall directly by clicking the "Videocall" button.

Alternatively, you can make an appointment.

Ticketing / Access authorisation


The ticket shop is open.

To the ticket shop
Season ticket Ambiente digital addition (Digitale Platform)
Online EUR 20,-
Ambiente day ticket
(including a season ticket for the Ambiente digital addition (digital platform) and including access to Nextrade)
Online ticket EUR 28,-
Day ticket reduced * EUR 13,99
* For pupils, students, trainee

Visitors can log in to the platform using the trade fair login.

After the initial registration on the platform, visitors go through an onboarding process that helps them create their profile, e.g. questions that will be included in the matchmaking process. Visitors can also upload a photo and indicate which languages they speak.

Exhibitor representatives

The exhibitor pass also represents parallel access authorisation for exhibitor representatives on the platform. These are created in the exhibitor ticket portal (ATP) by the exhibitor's main contact person (HAP). With the trade fair login, the exhibitor representative can log on to the platform and is directly assigned to the exhibitor profile. In advance, all exhibitor representative profiles are inactive and must be activated on the platform by the HAP.

The main contact person is the company representative who is the first point of contact for correspondence with the exhibition team. This person has admin rights on the platform and must activate the profiles of the exhibitor representatives. He or she can also appoint one or more representatives, who thus also have admin rights. In addition, the main contact person can edit the exhibitor profile.

You have the possibility to purchase voucher cards for your customers. You can find all the details here.

Additional, digital advertising options

Information on digital advertising services can be found in the PDF "Digital Advertising Services".

Web session

Web sessions can be booked by exhibitors as an advertising and presentation opportunity within the digital event. In the web session, product innovations and services can be presented individually and personally - we like to compare this with a presentation that would otherwise take place on the exhibition stand.

All web sessions are an equal part of the event programme and are listed in the event calendar. Each web session has a fixed "broadcast date" at which it is then streamed live on the event platform. After live streaming, the web sessions are available on demand until the event platform closes.

Web sessions are 15 or 30 minutes long and can be booked for a fee up to 21 days before the start of the event.

15 minutes of streaming time costs EUR 1,800, 30 minutes of streaming time costs EUR 3,000. Further information can be found here.

All web sessions are listed in the Ambiente digital addition event calendar and are therefore absolutely equal partners in the event programme. In concrete terms, this means that every visitor who checks the programme on the digital event platform can see directly which web session is running and when.

No, all web sessions are open to the public and any participant in the digital event can attend. The number of participants is not limited.

All pre-produced contributions and live sessions are integrated directly into the event platform by our technology via the conference programme Vmix Call.

The application is straightforward and is tested with you in advance for each live session.

Absolutely! Messe Frankfurt takes over the exhibitor's signal and can integrate this into the livestream from pretty much anywhere in the world.

Each web session includes the free option of a Q+A session. Here, questions can be asked via a chat window, which are only visible to the exhibitor and not to the other participants.

All contributions will be recorded and will be available on demand until the platform closes (1 March 2022).


Onsite participation

From the current point of view, there will be no limits, but the general hygiene regulations will apply and the specified spacing regulations will apply. (1 person/4m²).

Hygiene concept

The general hygiene regulations also apply to the stands and the specified spacing regulations apply. (1 person/4m²).

Hygiene concept

By booking a complete stand, your trade fair appearance is fully calculable and reduces both costs and risk. Should the physical exhibition be cancelled, you will not incur any cancellation costs for your complete stand.

To complete stand offer

Further information for exhibitors:

Hygiene concept in the halls:

Important information for your trade fair participation during Covid-19 can be found here. (Information about your stand planning, number of persons and visitor contacts on your stand, catering etc.).

Where can I find out more about the new Media Package Manager (MPM)?

Get detailed information about the Media Package Manager (MPM) here.

Stand Construction:

Messe Frankfurt Fairconstruction is an independent company. If you have any questions about your agreed services, please contact Messe Frankfurt Fairconstruction directly.