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Welkom Nederland: Designer Robert Bronwasser curates presentation of partner country

Jun 13, 2017

The global consumer goods industry will be meeting in Frankfurt am Main from 9 to 13 February 2018. Ambiente is the trade fair highlight of the year as well as a trend barometer and an order and design platform in three product and service groups: Dining, Living and Giving.

Designer Robert Bronwasser
Designer Robert Bronwasser

It covers the entire range of consumer goods in relation to the dining room, kitchen, household goods, luxury goods as well as living, giving and interior decorating. 94 per cent of exhibition space is occupied already.

Enjoy everyday Design – Designer Robert Bronwasser
The Partner Country of the world’s leading consumer-goods fair in 2018 are the Netherlands. After Denmark, France, Japan, the USA, Italy and the United Kingdom, the seventh partner country. “I am very pleased that we were able to win the Netherlands as a partner country for the next Ambiente – a country which is known for its outstanding design and which is both minimalist and experimental while also being innovative and unconventional. And this is exactly what we aim to show the audience of visitors and exhibitors from all over the world at the next Ambiente,” says Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH. The presentation of the partner country will cover a wide range of products which are of an outstanding design quality. Curated and designed by the Amsterdam-based Dutch designer Robert Bronwasser, this year’s exhibition will be shown at Galleria 1. Bronwasser is an industrial designer who passionately merges creative skills, common sense and 25 years’ experience into useful designs with a one-off look. Too much rest is rust for Bronwasser. Even while still studying Industrial Design at the Technical University of Delft, he took on assignments to master the tricks of the trade hands-on. Shortly after graduating with honours in 1992, he started his first industrial design agency. In 2002 he founded Smool, laying the foundation for his own studio. Twelve years later he decided to rename his studio into Robert Bronwasser design to express his personal philosophy and signature. Today, he is an acclaimed designer, collaborating with innovative brands and major labels. Rewarded with numerous design prizes, both his commercial and non-commissioned work is on show regularly at international fairs and design exhibitions. His vision is clear: design needs to be smart, modest, iconic, logical and enjoyable – to put a daily smile on the users’ face.

In addition to the presentation, there will once again be the traditional theme day on the Monday of the fair. The Partner Country Day is being organised by Dutch exhibitors who will invite Ambiente visitors to a variety of events and presentations. The day will be rounded off in style by the Partner Country Reception, during which the next Ambiente Partner Country will be officially announced. Apart from the Partner Country programme, the coming Ambiente will once again be the venue for numerous trend and product presentations, awards ceremonies, promotional areas for young people and many other events.

A review of Ambiente 2017
In 2017 Frankfurt am Main attracted 4,460 exhibitors from 94 countries, showcasing their innovative products and services on 308,000 square metres of gross exhibition space for five days. 141,000 visitors came from 154 countries to Frankfurt. The top ten visitors’ nations after Germany were Italy, China, France, USA, Spain, United Kingdom, the Netherlands, Switzerland, South Korea and Turkey.

Information for journalists: 
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Ambiente as a leading international trade fair
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente makes its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.