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Looking at Ambiente with eagles’ eyes: Trendwatchers will present the must-haves of the coming season

Jan 16, 2018

This will be the seventh time in succession that students from the Fontys University of Applied Sciences will be seeking out up-to-date trends at Ambiente. They will present their findings to interested visitors on daily guided tours.

Students on the Trendwatcher Tour at Ambiente 2017.
Students on the Trendwatcher Tour at Ambiente 2017.

How do social mega-trends translate into the latest collections and products for the coming season? As in previous years, this question will be explored by a group of young Dutch trend experts again. Students from the Fontys University of Applied Sciences in Tilburg, Netherlands, will be scouting for the latest trends in the areas of Loft and Table Contemporary Design in Halls 4.0 and 11.0. They will then present their findings to Ambiente visitors on guided tours.

The students are approaching the project with great enthusiasm: “This programme at Ambiente is an excellent experience for us. We get great insights into the way people work and we can share our knowledge with the visitors and exhibitors. In addition, our presentation will showcase our vision of future consumer trends and show the relevance of our profession to an international public,” says Joost Stegeman who organises the Trendwatcher Group for the university in 2018.  

The tours are held from Saturday until Tuesday at 12:30 hrs and 16:00 hrs in Hall 4.0 and at 14:00 hrs and 16:00 hrs in Hall 11.0. In individual cases the students will also offer separate, exclusive tours. Larger groups of interested visitors can book tours in advance, by email, at In addition, the Trendwatchers will present their findings on their stands in the foyers of Halls 4.0 and 11.0 as well as online, in their Trendwatchers’ Blog, at

The Fontys University of Applied Sciences has around 40,000 students and is one of the biggest higher education establishments in the Netherlands. It is one of the few universities throughout the world where students can take a module in Trendwatching as part of a degree course in International Lifestyle Studies.

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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at around 30 sites and generates annual sales of round tin EUR 661* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%). * Provisional key figures for 2017

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