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Style for the ears: Audio guide and film on Ambiente Trends 2019

Jan 10, 2019

Ambiente Trends 2019 is one of the highlights at the world's leading consumer goods trade fair. At the forthcoming trade fair from 8 to 12 February 2019, Messe Frankfurt will be using an audio guide for the first time, so that the highly sophisticated trend presentation at Galleria 1 can become an even greater experience for all the senses.

Trends – a special presentation at Ambiente
Trends – a special presentation at Ambiente

The Ambiente Trends for 2019: tasteful residence – quiet surroundings– joyfilled ambience. What are the characteristic features of each style? Which themes and emotions do they reflect? What are their stories? Which colours, materials and product mixes are important? "The trends that are identified for Ambiente Trends by Stilbüro bora.herke.palmisaro each year are far more than presentations of contemporary products. The show helps visitors to understand the look and feel of international trends on all levels: intellectually, visually and emotionally. This all-embracing inspiration makes all the difference to retailers wanting to apply exactly the right new worlds of style within their stores. Our new services are a major investment for this special purpose," says Nicolette Naumann, Vice President of Ambiente. The innovative services include a trends film and booklet as well as the audio guide.

Trends tour, film and booklet for everyone

The audio guide invites Ambiente visitors to immerse themselves in this powerful show at any time and at their own pace. As each person walks around the various worlds of style, the guide gives valuable background information and draws attention to specific details and arrangements. It also provides plenty of inspiration on different ways to put these ideas into practice. The audio guide is available for all visitors in both German and English via the Ambiente Navigator app. The exhibition centre has powerful free Wi-Fi to allow for fast download times and a pleasant listening experience.

The Ambiente Trends clip provides plenty of inspiration for the whole year. It features 50 compact seconds of compelling audio and video footage, demonstrating the themes, colours, materials and looks for the entire season of 2019. In addition, the freshly designed trends booklet shows the core messages of Ambiente Trends, complete with Pantone colours and descriptions of the latest materials. It is an attractive tool for Ambiente trade visitors from across the globe. These latest contemporary solutions further enhance the wide range of services that characterise Ambiente Trends. The trends booklet, images and film are automatically available to everyone who registers, whether online or on site.

Ambiente will be held from 8 to 12 February 2019.

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Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog.

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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. It is “The Show” for the entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2018 featured 4,376 exhibitors and attracted 133,582 trade visitors from 168 countries, presenting classic and innovative products over five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies, all at the same time.

Background information about Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at 30 sites and generates an annual revenue of around EUR 715* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its global customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction and marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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* Provisional key figures for 2018

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