How people will want to live in the future, what has struck a chord since the Corona pandemic and which trend forecasts can be derived from this, can be found by buyers and manufacturers on the Ambiente Trends 2021 microsite: Ambiente Trends 2021 – Messe Frankfurt. The trends were researched and curated by the the design studio Stilbüro bora.herke.palmisano. With its decades of experience, the the design studio is a subtle seismograph for what is and for what is yet to come. "In particular, trends that persist over time are sociocultural. The year 2020 has fundamentally changed our social and economic behaviour. Against this backdrop, the Ambiente Trends offer valuable impetus for the coming business year, even without an on-site event," says Nicolette Naumann, Vice President Ambiente.
Three trend themes have been selected for 2021: "emotional. love of home", "continual. related to nature" and "renewal. notion of redo".
emotional. love of home
A trend that puts the focus on the home and shows how safety and security are conveyed in one's own four walls. Here, velvety-warm vintage colours such as peach, blush, washed-out forget-me-not blue, nude and nectar yellow create a familiar and soothing living environment and a place where people like to retreat to for a wide variety of activities – from working at home, online yoga class to dinner in an intimate atmosphere.
continual. related to nature
"continual. related to nature" is all about alternative materials that make the home feel close to nature. Coarse fabrics, painterly glazes or deliberately imperfect surfaces give a rugged appearance yet are perfectly crafted. The palette in this living theme ranges from a strong moss tone to earthy browns and greys to vegetative greens.
renewal. notion of redo
"renewal. notion of redo" stands for a spirit of departure: redesigning, upgrading, trying out new ideas. With a DIY attitude and the staging of familiar materials in a way never seen before, the trend world invites you to engage in new perspectives. The colour palette of dark crimson, bright sunshine red, sky violet, pink, orange, fresh blue algae green, cloud grey and ocean blue makes you want to embrace positive change.
The next Ambiente will take place from February 11 to 15, 2022.
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Ambiente – a leading international trade fair
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. In 2020 Ambiente opened a dedicated hall for the hotel, restaurant and catering industry (HoReCa), thus establishing itself as the leading international front of house platform. As a global contract business hotspot Ambiente has a strong emphasis on the international contract market. It is “The Show” for the entire industry. The breadth and width of its unrivalled product range make Ambiente unique throughout the world. Ambiente 2020 featured 4,635 exhibitors from 93 countries, attracted around 108,000 trade visitors from 158 countries and presented classic and innovative products over a period of five days. Moreover, this most important global consumer goods exhibition offers a wide range of industry events, programmes for newcomers, trend presentations and award ceremonies.
Conzoom Solutions – the platform for retailers
Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.
Nextrade – the digital marketplace
The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020