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Top model Toni Garrn looks at latest trends and sustainable consumption at Ambiente

Jan 31, 2020

Toni Garrn is known primarily as a model in high end fashion magazines such as Vogue, Elle & Harper´s Bazaar. On 10 February 2020, she will be visiting Ambiente, the leading global trade fair for consumer goods. Here, she will find out more about the latest trends and designs but also to which extent consumption and sustainability are compatible.

Toni Garrn looks at latest trends and sustainable consumption at Ambiente
Toni Garrn looks at latest trends and sustainable consumption at Ambiente

Toni Garrn, as a native of Hamburg, she has her home in two different worlds. On the one hand, she works as an international top model for brands such as Burberry, Chloé, Calvin Klein and Victoria’s Secret, while on the other, she has been actively involved in development aid in Africa for 7 years and also founded her own project Toni Garrn Foundation which is mainly focussed on girls educational progress. A visit to a trade fair like Ambiente is a first for her – international top model meets the world’s leading trade fair.

“I’m super excited to see the different interior concepts, and the quantity of styles must be incredible at such a big show. I’ve never been to one!

As I’m decorating my own apartment in Berlin right now I am very interested in seeing innovations and trends in the living and dining section and also in gaining insight into how consumer goods and sustainability get along.” says Toni Garrn.

Toni Garrn was born at 07/07/1992 in Hamburg, Germany. She lived with her family in Athens and London from 1995 - 2001 and did her Abitur 2010 in Hamburg, Germany.

Toni got her big breakthrough in the fashion industry after signing an exclusive contract with Calvin Klein in 2008 and has been a supermodel since, by working with most of the biggest fashion and beauty brands like Versace, Prada, Chanel, Elie Saab, Hugo Boss, Tommy Hilfiger, L’Oreal, Victoria’s Secret, Dior and Cartier.

Since 2014, she has been a Global Ambassador for Plan International's Because I am a Girl movement. In February 2016, furthering her activism and providing more focus to her work and the projects she supports, Toni established the Toni Garrn Foundation, raising money specifically for projects advocating and advancing the rights of girls and their education.

Social commitment, sustainability and fair trade are also issues that are discussed in the consumer goods industry, including Ambiente as the world’s leading trade fair. Examples include the many years of cooperation with the World Fair Trade Organisation, the MADE 51 project (an initiative of the UN Refugee Agency UNHCR) and of course the Ethical Style Guide – a directory that lists manufacturers of sustainable and ethically manufactured consumer goods at Ambiente. With this in mind, Toni Garrn will be taking part in a guided tour of Ambiente on 10 February 2020. She will be able to experience the latest ideas and products at first hand – from the global market spectrum to industry trends and future visions. She will also be given insight into innovative and sustainable business models in the consumer goods industry.

To book this guided tour or to submit interview questions, please write to presse.ambiente@messefrankfurt.com no later than February 4th 2020.

Ambiente 2020 will take place from 7 to 11 February.

Note for journalists:

Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog.

Press information and photographic material:

www.ambiente.messefrankfurt.com/journalisten

On social media:

www.facebook.com/ambientefair I www.twitter.com/ambiente

www.instagram.com/ambientefair I www.ambiente-blog.com

Hashtag: #ambiente20

Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. It is “The Show” for the entire industry. The breadth and width of its unrivalled product range make Ambiente unique throughout the world. Ambiente 2019 featured 4,460 exhibitors from 92 countries, attracted 136,081 trade visitors from 167 countries and presented classic and innovative products over a period of five days. Moreover, this most important global consumer goods exhibition offers a wide range of industry events, programmes for newcomers, trend presentations and award ceremonies.

Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt’s international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

www.conzoom.solutions

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

www.nextrade.market

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

* preliminary figures 2019

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