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Talents at Ambiente: Creative answers – refreshingly different

Nov 22, 2017

What drives the young designer avant-garde? What are their subjects? And what stimuli are the new talents setting for tomorrow’s consumer goods industry? Answers to these questions will be given by Talents at Ambiente in Frankfurt from 9 to 13 February.

Product presentation in the Talents area at Ambiente 2017
Product presentation in the Talents area at Ambiente 2017

Many of the works focus on interesting material studies and craftsmanship as alternatives to conventional product worlds. “Globalisation, digitisation, individualisation – our industry is going through a period of radical change. Young designers are responding with creative solutions that reflect the spirit of the time. These inspiring approaches will therefore have a suitable platform in the Talents area,” says Nicolette Naumann, Vice President Ambiente.

The purpose of this promotional programme at Ambiente from 9 to 13 February, according to Messe Frankfurt, is to support young designers in networking with industry and a professional audience. Selected participants can choose between three areas where 31 young designers, studios and university graduates from 16 countries will present their exciting and refreshing designs: The talent area Dining in Hall 4.0 will also be a forum on the subjects of cooking, good food and tableware. The Loft area in Hall 11.0 will focus on contemporary room concepts, furniture and home accessories. The talent area Fashion Accessories in Hall 9.2 will be a new one in 2017, featuring individual forms of expression through jewellery and accessories.

Dining Talents – contrasts of the imperfect

The Berlin product designer Anna Diekmann has devoted herself to the seemingly imperfect in the talent area Dining. Her elegant porcelain vases, bowls and vessels are based on extensive research and long periods of experimentation in authentic shapes, structures and uncommon textures. For the Danish glass artist G. William Bell, the driving force of his design is the process of constructing and deconstructing lines and shapes. His subtle, hand-crafted items capture the contrast between the flowing properties of glass and the sharp precision of this material, thus visualising the tension between the material itself and the finished result.

Loft Talents – digital craftsmanship

Matmatic chairs are a product line by Jonghlabel, a Dutch brand that takes the traditional product of rattan into the next generation. The designer Anne de Jongh has translated the characteristic hexagonal pattern of rattan into a computer algorithm which allows the development of endlessly new contemporary designs. The arches and all other parts of her seating furniture are traditionally handcrafted, making each item unique. Distinctiveness is also a key quality for the Finnish designer Antrei Hartikainen. His cupboards, shelves, seating furniture and home accessories illustrate the manifold practical and design aspects of wood as a natural material. His special emphasis is on contrasts between structure and finish, light and shade, lightness and weight.

Fashion Accessories Talents – design and kitsch

Billie van Katwijk will be showcasing an unusual material study in the talent area Fashion Accessories. With her Ventri handbags, the Dutch designer artistically presents the organic textures of cow stomachs. She has developed a complex process to make something usable out of material that is otherwise a waste product from the meat industry. The result is high-quality leather which Billie van Katwijk then uses to make her exquisite designer bags. A similarly, though less experimental contemporary approach can be seen in Caroline Denter’s work. The German goldsmith makes use of kitsch, with complex collages of extravagantly presented heirlooms, recycled materials and high-quality precious stones. The hidden charm of her jewellery collection lies in precisely that artificiality of which is kitsch is accused.Information for journalists:
Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog.


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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.


Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).


Further details:

www.messefrankfurt.com   
www.congressfrankfurt.de  
www.festhalle.de

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