All press releases

Small button, big effect: Apply online now for business success

3 Aug 2020

Lockdown, new start, looking ahead: Ambiente 2020 which took place in February was the last international consumer goods fair to be held. After a year without any international fairs on the fair calendar, Ambiente will once again offer visitors looking for ideas, impulses or products with that certain something substantive guidance from 19 to 23 February 2021. The Talents have been an inspiring area for years. Interested designers and up-and-coming talents can now apply to take part. But also the Ethical Style Guide, the Contract Business and HoReCa Guide or the special presentation Solutions offer visitors optimal support in their search for the right products for their range. Exhibitors can apply from September.

The Talents promotional area at Ambiente
The Talents promotional area at Ambiente

With the 'Talents' promotional programme, Ambiente offers talents from the fields of interior design in Hall 8.0 and arts & crafts in the Dining Hall 4.0 the opportunity to present themselves to decision-makers and talent scouts from the international consumer goods and design scene from 19 to 23 February 2021. "The rapid change in the way we live is palpable every day. Designers are reacting to this with creative solutions that reflect the spirit of the times. For these inspiring approaches, we are creating with the Talents area an adequate platform that has been an international leader for years", says Nicolette Naumann, Vice President of Ambiente.

For designers, Ambiente is the opportunity to successfully market their first own products. Those who are selected have the chance to present themselves free of charge in a high-quality designed area in the immediate vicinity of the leading companies in the sector and to make important contacts with trade and industry there. Interested designers can apply until 22 October 2020 at

Solutions - apply by 12 November 2020

The Solutions special presentation in the foyer of Hall 4.0 will show innovative solutions for kitchen and home at the coming Ambiente. The innovative kitchen and household aids will be selected by London-based designer Sebastian Bergne. He attaches great importance to the fact that the products offer real solutions to problems through new functionalities. Short video clips in the special presentation show every feature of the new products. For visitors, this means that the know-how about the new products is supplied directly and can therefore be passed on to their own customers more easily. Ambiente exhibitors can apply from September to 12 November 2020. The products submitted should not have been launched onto the market more than a year ago.

Ethical Style Guide - apply by 5 November 2020

Fair and sustainable production and distribution? For a long time now, this is no longer solely an issue for food and clothing. Ambiente exhibitors who produce sustainable products can apply for an entry in the Ethical Style Guide until 5 November 2020.

Applications will be evaluated by a jury of experts. The Ethical Style Guide will be displayed during the fair in printed format, enabling visitors to find sustainable products and services offered by Ambiente exhibitors directly. At the stands, Ethical Style signs refer to sustainably produced consumer goods. In this way, Ambiente supports the growing interest of consumers in ecological and fairly produced goods.

Contract Business and HoReCa Guide – apply by 13 November 2020

The Contract Business and HoReCa Guide is exactly the right partner for visitors working in the field of contract business. Here, visitors will find manufacturers who offer products that are precisely tailored to their business model and are up to the special challenges of the contract business. The exhibitors are easy to find with their exact location in the hall and a sign at their stand. Exhibitors have time until 13 November 2020 to apply for an entry in the guide. Three reference projects are required. Ambiente exhibitors who have already been listed in the guide do not have to reapply.

The next Ambiente will take place from 19 to 23 February 2021.

Note for journalists:

Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog.

Press information and photographic material:

On social media: I I

Hashtag: #ambiente21

Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. In 2020 Ambiente opened a dedicated hall for the hotel, restaurant and catering industry (HoReCa), thus establishing itself as the leading international front of house platform. As a global contract business hotspot Ambiente has a strong emphasis on the international contract market. It is “The Show” for the entire industry. The breadth and width of its unrivalled product range make Ambiente unique throughout the world. Ambiente 2020 featured 4,635 exhibitors from 93 countries, attracted around 108,000 trade visitors from 158 countries and presented classic and innovative products over a period of five days. Moreover, this most important global consumer goods exhibition offers a wide range of industry events, programmes for newcomers, trend presentations and award ceremonies.

Conzoom Solutions – the platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With about 2,600 employees at 29 locations, the company generates annual sales of around €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

Messe Frankfurt uses cookies to provide you the best possible browsing experience. By using our services, you consent to our use of cookies. More information